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"Sun Wukong" Is No Longer "Altman", "80 After" Hot Online Shopping.

2010/6/4 18:38:00 55

Children's Wear

  

Just past "61" children's Day is a holiday for every child. Parents are also happy to buy holiday gifts for their babies.


Smart businessmen are looking at this business opportunity, playing the "children's economy" brand, and sales of children's products are increasing in the near future.

According to data from Taobao, children's products sold on Taobao online reached 430 million yuan a week before the first child holidays this year, an increase of more than 115% compared with 2009.


Online shopping is convenient and affordable.


Childhood memory is that children's Day is bound to have new clothes.

Reporters from many stores in Beijing to see, coupons, reduced sales and other attractive promotional advertisements are everywhere, festive atmosphere is strong, as a festival protagonist, children are naturally the mainstream consumer group behind this promotion.


This year's children's Day promotion season, businesses in the promotion at the same time, the children and parents to provide more opportunities for interaction, through the game to allow participants to enjoy the fun of their parents, but also to improve the popularity of the store.

Although the activities of shopping malls are quite lively, many parents of working-class families are deterred from the hundreds of thousands of brand children's clothing.

In the face of increasingly luxurious children's clothing, many "post-80" parents are eager to dress their children from the shop.

"From the elegant princess dress to the spirit horse's personality, the Japanese and Korean wind from the young lady to the beautiful and dreamy English style, all kinds of cute children's clothing can be found online, and the price is much cheaper than the physical store."

Many "80 after" mothers think.


According to Taobao data cube, children spend more than 200 yuan on children's day for their children's spending on children's holidays. The cost of buying children's clothing is the most. Children's sales volume exceeds 120 million yuan a week before children's holiday.


Children's holiday, toys naturally become a hot commodity, reporters at the children's fair saw helicopters, Bobbi dolls, car models, Transformers, jigsaw puzzle, building blocks and other toys, attracting many children and parents.


"Generally buy more toys."

Ms. Lee, who is accompanying her children to buy toys, introduced her criteria for choosing toys.

Ms. Lee told reporters that her children are relatively small, it is the time to play, will buy some new toys from time to time, as for the price of toys, Ms. Lee thinks that about 100 yuan is more appropriate.


A wide variety of toys hurt parents and children, but some businesses are worried.

"The toy market is not easy to do, updating is too fast. If we don't know clearly, the market situation will be eliminated."

An agent complained to reporters that the agent mainly sold children's toys related to journey to the West. "Our westward tour characters are all made of sugar gum, hand-made and beautifully made, but now they are selling toys like Altman."


In toy city, few toys with Chinese elements are submerged in the sea of Bobbi dolls and Transformers.


Facing the sales predicament, the agent who liked the journey to the west very much was very puzzled.


"Nowadays children like to see animated cartoons in the US and Japan. They are not interested in domestic cartoon images.

This is related to the lack of creativity of our domestic animation and derivative toys, and we need more cartoon images like pleasant goat and Yangtze River seven.

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