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Quanzhou Baofeng Shoe Industry Strives To Build China'S First Slipper Brand

2010/7/19 9:37:00 55

Baofeng Shoes Slippers China EVA Dragging Sandals

July 19th, Quanzhou

Baofeng shoe industry

Founded in 1989, it is a wholly foreign-owned enterprise invested by Hongkong BAOF INTERNATIONAL LIMITED in China. Its registered capital is RMB 87 million 400 thousand yuan.

Baofeng shoe industry is the most important fashion in the world at present.

Slipper

One of R & D manufacturers.

The company has 41 modern production lines, with an annual capacity of nearly 50 million pairs.

Baofeng company approved the establishment of the only provincial research center for dragging and sandals in China in 2005.

In 2008, the China EVA dragging sandals industry standard, which was drafted by Baofeng company, was approved by the national development and Reform Commission, and was formally implemented in September.

Baofeng company adhering to the "taste of life, happy manufacturing" business philosophy, adhere to the "honesty, honor" corporate culture, vigorously explore the domestic and foreign markets.

In the international market, Baofeng company has established partnership with dozens of famous international brands such as DISNEY and GUESS.

About 150 thousand pairs of fashion slippers are sold to over 30 countries and regions every day. Tens of millions of people buy Baofeng products every year. In the mainstream market of the United States, Baofeng's products occupy the dominant position in the field. According to incomplete statistics, one in ten Americans wears Baofeng slippers.

In 2006, the company began to enter the domestic market.

Treasure people

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Baofeng

"Two product brands, and through the" dual brand, sub channel "brand marketing mode, gradually established a wider sales network in the country.

The "Baoren" brand is mainly oriented to the middle and high-end fashion slippers Market, so as to lead the fashion trend concept, the international leading quality and diversified styles, and fully satisfy the consumers' need for fashion matching. The "Baofeng" brand focuses on the home life slippers Market, based on promoting the upgrading of China's household life slippers Market, integrating "comfort, leisure, quality and fashion personality" into one, adapting to the needs of consumers' consumption level and consumption concept, and pursuing the higher quality of life.

With the deepening of the market promotion of "Bao Ren" and "Bao Feng" brand, China's tradition will be promoted.

Slipper

The market has completed a whole upgrading revolution.

In August 2008, Baofeng shoes reached a strategic investment cooperation agreement with international capital, which injected new impetus to the rapid development of the domestic market.

With the help of international capital's capital strength and rich enterprise operation management experience and market resources, the company will vigorously promote market investment and promote domestic market development in an all-round way, and strive to achieve the goal of building China's first slippers brand within three years.