Is Listing The Next "Jinjiang Model"?

The past year is the peak year for Jinjiang shoe enterprises to enter the market, and this year, Jinjiang has ushered in a new round of listing boom of the footwear industry.

With the listing of three companies, including Meck, Qing Mei and Fei Ke, there are now 23 members of the "Jinjiang forum", covering Hongkong, Malaysia, Singapore, Korea, the United States and other places, raising a total of about 14000000000 yuan.

In addition, the "Jinjiang edition" also has the huge strength of 78 back-up listed companies.

The word "re listing" has become the frequently seen word in Jinjiang shoe traders, and it seems to be an indicator to prove the strength of shoe enterprises. Two

However, in the face of this huge group of listed companies, some people are not worried: "going public" may become the next homogenization of the "Jinjiang model".

In many people's view, the development of Jinjiang's footwear industry has always been accompanied by the shadow of homogenization.

Some people even think that the "Jinjiang model" is a homogenized economic model.

Since the 90 century of last century, when Anta signed Kong Linghui and made the first TV advertisement, many shoe companies began to imitate the "star endorsement + TV advertisement" promotion mode. At one time, the billboards of shoe manufacturers and star spokesmen were everywhere in Jinjiang's streets and lanes. The CCTV 5 sets of advertisements appeared in the peak period of more than 40 Jinjiang shoe enterprises, becoming the "Jinjiang channel" in the media's mouth, and the shoe industry in Jinjiang was in a bad competition of homogenization.

After decades of homogenization competition, the era of shoe integration is coming.

Under the "Jinjiang model", shoe companies are beginning to re-examine their path of development and seek a better way to live away from the traditional path.

Listing, then broke into the shoe industry's vision.

In particular, with the listing of several brands such as Anta, XTEP and 31st degree, the wealth effect aroused by them is greatly surprised by the domestic footwear industry.

As a result, an overwhelming market boom hit: 360 degrees, PEAK, hid dragon, happy wolf, Xingquan, Worden card, Xingquan, Qing Mei, and flying.

The shoe companies in Jinjiang have gone through the capital markets of Hongkong, Singapore, the United States, NASDAQ, Malaysia and Korea.

"Listing can not only open up channels for direct financing, but also force companies to improve corporate governance."

With this in mind, the Jinjiang government has introduced a series of measures to assist the listing.

This further promoted the shoe enterprises to embark on the "listing" road.

As a new way out, "listing" has also broken the long-standing competition pattern of footwear industry and provided a new arena for industrial upgrading.

"Listing and financing" is to promote better development, stronger and bigger enterprises.

But not all enterprises need to go public. If they do not follow the actual situation blindly and follow the trend, they will die faster for listing.

Chen Mingyue, chairman of Kang Tai shoe industry, said in his conversation with the author.

He believes that listing can certainly bring a lot of money to enterprises and accelerate the pace of enterprise development.

However, the double-edged sword of "listing" may also bring adverse effects to shoe enterprises, especially for those enterprises whose conditions are not mature and their strength is relatively weak.

Listing is only temporary "self redemption", and the road after listing will be even more difficult.

Whether listing has become another homogenization under the "Jinjiang mode", which is increasingly worrying by more and more people in the same industry, especially in Jinjiang shoe industry, which has gone through more than 10 years of homogenization.