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Shi Du Department Will "Change Face" Oteri J'S Appearance.

2010/8/13 17:47:00 45

Department Store World Outlets

The world department store, which is far away from the consumer view of Beijing for more than three years, is expected to "face" Oteri J's appearance this month. Reporters learned yesterday that the world department store in Wangfujing will enter the countdown stage with the new attitude of "Xiangyun century brand", and is expected to reopen on the 18 th of this month.


But insiders generally believe that the hardware and software conditions of the world department store have a big gap with Oteri J format, and the future development prospects are uncertain.


Two families

shops

Rate first trial business


Reporters saw it on Wangfujing street yesterday.

Shi Du department store

The new signboard has been hung up to the front door of the shopping mall, surrounded by the enclosure of the "world famous shop is about to open", and a green banner printed on the right side of the main entrance is printed with the words "invites to be settled and is about to open".

At present, two shops have been tested, including sports brands.

Guirenniao

And a gift shop.


Reporters learned that Shi Du department store, located in Century Towers of Wangfujing street, has planned to reopen many times since its closure in 2006, but it ended in failure.

It is reported that by the capital strong Zheshang takeover and operation, many times "after the agreement" after the world department store, this time whether or not to "appear" still need to wait and see.


The actual operating place is about 6000 square meters.


New world department store investment promotion department said that the business model of shopping centers is still independent sales of various brand stores.

After the opening, the 1 floors and the 1 floors of the floor sell the handicrafts such as brand clothing, jewelry and so on. The 2 to 4 levels are not open because of the property rights relationship with the owners.

According to the reporter's understanding, although Shi Du Department ushered in a new business operator, the property disputes between its property owners have not yet been resolved, leading to the fact that the actual business location of the shopping mall is only limited to one level, with only about 6000 square meters.


Because the parking lot has been in the property side of Yi Zhu Century Towers last year, consumers are more concerned about the parking problem.

In this regard, Xiangyun century responsible person, property relations do not affect consumers to use the two or three underground parking lot.


Public information shows that the relationship between the 5 floors of the department stores is owned by dozens of small owners and large owners.

Since the separation of property rights of the world department stores has not yet been resolved, the new operators can only use less than half of the total area.

In the middle of last year, the new business operators of the world department store had the opportunity to rent the whole property, but a company intervened halfway. The two or three and four tier property rights of the shopping mall were assigned to two big owners and hundreds of other small owners.


Among them, a large owner owns two floors and 2700 square meters of business area.

According to the insider, the owner said that he would decide whether to sublet this part to Xiangyun century famous brand according to the actual operation of the shopping mall.

However, this has not been confirmed by the parties.

The problem of insider analysis, investment and property rights may still be the main problem that plagued the market.


3 old commercial shops will be reopened.


In fact, the world department store, which closed in 2006, has been rocking on the road.

According to insiders, the department store has been in touch with many people over the past three years, and its business location is constantly changing, involving department stores, small commodity markets, discount stores and so on.

It is understood that many famous brands are in the core business circle, there is a positive price store, in order not to impact the sales of these stores, large brands generally do not choose to open discount stores in the urban commercial centers, but will open the discount stores in a far away area.


Chen Junming, chairman of Seth orles, once said that in order to protect the value store, it is difficult to win the support of big brands in discounted stores in the city center.

The industry generally believes that the hardware and software conditions of the world department store have a big departure from Oteri J format, and the future development needs to wait and see.


Reporters also learned yesterday that 3 commercial old faces, such as Tianqiao department store, Shi Du department store and Beijing friendship store, have entered the countdown of reopening, and the overpass department store will be pformed from the sales folk custom shop and the local specialty shopping mall to the fashion department store.

Beijing friendship store, which has 46 years of history, has introduced high-end home brand Da Vinci as its main store.

Meanwhile, Parkson, a foreign retail giant, will open a new store in the sun palace after 3 years.

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