Price Increases Have Become The Mainstream Of Shoe And Clothing Industry This Year.

August 26th, "now Raw material The price of clothing is rising, and the cost of clothing is also rising. This is a very thorny problem. Recently, Shenzhen Winners clothing Chen Lingmei, chairman of the board, told reporters that the company is the leader of China's high-end high-end women's clothing. It is reported that in order to alleviate the cost pressure, many brands of clothing this year have raised the sword of "raising prices". brand The retail price of clothing has generally risen by 10%-15%. Some clothing companies said that the price will continue to increase in the second half of the year. Some people in the industry expect that the wholesale price of clothing products in autumn and winter will also increase by 10%-15% this year.

　　 Price increase Has become the mainstream of this year's clothing industry. A few days ago, the latest earnings and quarterly reports of several listed companies showed that a number of clothing brands were making up the price this year.

In the field of sportswear, XTEP's semi annual report showed that the average selling price of footwear products increased by 6.6%, and the average selling price of clothing products increased by 13.9%. The other two brands, Lining and Anta, also raised their prices in the first half of this year. The average selling price (wholesale price) of Anta shoes increased by 2%, and the price of clothing products increased by 7.1%. Lining's average retail price of footwear products increased by 7.8% in the fourth quarter of this year, and the zero price of clothing products increased by 17.9%. In the field of casual wear, YOUNGOR launched new products in 1-5 months this year, the average price increased by 15%-16%.

It is reported that behind this year's collective price increases in the garment industry is a substantial increase in raw material and labor costs. Insiders pointed out that in addition to the above cost pressures increased, some fashion, fashion brand advertising marketing, publicity costs are also growing.

In fact, the international cotton prices of upstream raw materials are soaring this year, which is an important reason for the rise of the whole textile industry. Since the end of last year, the price of international cotton has been rising. The rising tide of cotton has been rapidly transmitted to the raw materials, processing, clothing and consumer terminals.

According to China's cotton price index, the price of standard cotton has risen from the average price of 12831 yuan / ton in 2009 to 18165 yuan / ton in July this year. Guangzhou customs also said that since last October, the price of textile raw materials such as cotton and chemical fiber has risen. As of June 30th this year, the domestic 328 cotton spot index was 18309 yuan / ton, up 42.6% over the same period last year.