PPR Will Appoint Zeitz As The Leader Of The Brand.
PPR (Paris Spring Department Store) plans to launch a sports lifestyle.
brand
The brand is not a separate sportswear or a separate living suit, but a combination of the two, including cowboy series and fast fashion elements.
PPR will appoint Puma CEO Jochen Zeitz as the leader of the brand, PPR chairman Franois-Henri said this is the next step for the company to change, and Puma will also face changes in management.
In the new sports lifestyle brand, Puma will be its core business.
Jochen Zeitz will be appointed as brand executive.
Chairman
The new brand Puma SE will launch a new CEO at the right time.
Pinault and Zeitz declined to comment on the takeover rumours, suggesting that PPR intends to create more subdivided clothing.
market
There are brands like Gucci, Yves Saint Laurent, Balenciaga and Alexander McQueen facing the top high-end market, as well as the sports lifestyle brand that will be introduced in the future.
In 2009, PPR group's revenue reached 16 billion 530 million euros, of which Gucci group's revenue reached 3 billion 390 million euros.
In PPR2007, Puma, the second largest sporting goods company in Europe, has 71.6% of the company's shares, and the company has no plans to acquire other shares.
Zeitz, 47, German, who has been in charge of Puma since 1993, knows 6 languages. He said that Puma will consider the successor candidates from within and outside two aspects, and the company will have plans to expand the international market in the future.
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