Neeleman: 14 Principles Of Success In Entrepreneurship
What is the most important factor in the growth of human life? Ni man Recently, he revealed his experience to the outside world.
Blue Sky Airlines is the first successful airline to apply for the market after the "9.11" event, with a market value of $147 million.
Under the leadership of chairman Neeleman, the blue sky airline has carried out 14 principles and developed good relations with its customers, creating a series of outstanding achievements that attract worldwide attention. Its market value was once the total value of American Airways, United Airlines and Delta Airlines.
David n.
Success
A
14 principles
Yes,
1. do your favorite things: only in this way, will you be persistent and persistent.
2. constantly try to jump out of the framework and think about things: not to take traditional concepts alone, and try to think from a new perspective.
3. emulate the best competitors in the industry: learn from one another and continue to absorb the worthy learning objects.
4. always be prepared to move forward: don't just see temporary frustration, but this is just the end of a chapter and the beginning of another new chapter.
We should be happy to accept that we will always encounter unsatisfactory facts.
5. create a better mousetrap: always do things better than others.
6., we must get sufficient funds: we have enough cash to support us, and we are not afraid of any big accidents.
7. take good care of your employees: because the success or failure of any career ultimately depends on the performance of the grassroots.
To let employees see that you promise to take care of their behavior and make every effort to create a happy working environment, employees will automatically increase productivity.
8. respect your customers: always want to provide them with the best service.
Ensure that every interaction between customers and companies strengthens the benefits you get from them.
As long as more than half of the business comes from word of mouth publicity, it means you have done the right thing.
9. admit your mistakes early, but don't let mistakes affect your progress.
In the pursuit of perfection, the real world is always unsatisfactory.
The more open you are to your mistakes, the better you will grow.
10. pay attention to details: pay attention to all the small details. These small details may affect the consumption process of ordinary customers and let them have an unforgettable consumption experience.
11. carefully control costs: do not waste extravagance, everything is frugal, do anything reasonably well, try to lower operating costs.
12. make full use of Technology: automation as far as possible.
Lantian Airlines allows ticketing staff to pick up phone calls at home, so the company does not need to establish and maintain another customer service center.
Every airline ticket of Lantian Airlines is opened through an electronic pipe, with lots of real-time management information.
13. attract more attention: using guerrilla marketing techniques, using word of mouth publicity, can quickly open up popularity.
Make yourself ready to speak to the masses and try to make people know what different things you have done.
14...
Stick to the core values: establish a core value, and do everything in the future based on that core value.
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