Spring Clothes Are Listed As "&Nbsp", And Consumer Shopping Is Rational.

Although the weather is warm and cold, Hohhot shopping mall

Spring discount is as low as 40 percent off.

"Buy 1 pieces for 15% off, buy two pieces for 20 percent off, buy 25% off pieces for 25% off, buy four pieces for 30 percent off, buy five pieces for 35% off", before the Taiping bird counters on the third floor of Wangfujing department store, businesses launch such promotional advertisements.

Reporters noted that unlike the spring clothes listed in previous years, many brands of spring clothes are playing a discount card this year. In every store, there are signboards on the "new spring listing and some XX discount". Even on the shelves of new rare ONLY counters, there are some new sales promotions of discounts of 50% or 30% in 2009.

Apart from the discount of spring clothes in shopping malls, many brands of spring stores also sell discount cards.

In the bottom of the Zhongshan Road store, the sales promotion of the "spring dress listing 50 percent off" attracted many customers.

Compared with women's wear, men's wear and shoes are more discounted. Apart from the special goods, most new shoes play 12% off to 25% off, and 40 percent off to a few.

In order to stimulate consumers to pay for their bags, many brands also sell "full on delivery" promotions except direct discounts.

A special counter on the two floor of Victoria Plaza Shopping Center, a new spring full of 200 socks, 300 full of cosmetic bags, and a purchase of any commodity in the shopping mall of the Wangfujing department store, will receive a three piece worth of 299 yuan worth of household products.

In the lobby of Victoria's shopping center, Warren St., seven cards, Li Lang, nine Mu Wang and other brand men's wear are going on sale in spring, which is as low as 2 to 50 percent off.

Sales staff say that most of the promotional items are old ones, which will be such a low discount.

During the interview, many salesmen of the brand said that the annual sales promotion of the old spring clothes was greater than that of the new ones, but the discount for spring clothes this year is higher than that of the previous years.

Consumer shopping tends to be rational.

From the traditional sales experience, the sales season of new year's day and Spring Festival falls into the off-season, but now it seems that the businesses are not idle.

Last year, under the influence of the financial crisis, the retail industry was more pessimistic about this year's sales slack season, and the sales promotion activities of the shopping malls almost never ceased. Large scale promotional activities such as "Valentine's Day" and "38" festival came one after another.

Although many consumers have been shocked by the unprecedented sales promotion since last year, consumers' consumption psychology is more rational under successive rounds of promotion bombing.

Reporters at several large shopping centers in Zhongshan Road, the cashier saw that the queues waiting for payment no longer existed.

"Now there are plenty of discount activities in shopping malls, but if there is no need, there will be no buying."

Zhang Hui, who is testing shoes in the shoe area of the two floor of the National Mall, said she tried winter boots that she saw before. Now she plays 60 percent off. She is going to buy a pair of winter boots.

The reporter noted that many fashionable young people will pay special attention to spring clothes, but they should pay more attention when buying them.

Mr. Wang, a brand clothing agent, told reporters that he began to enter spring clothes at the end of last year, but worried about too much inventory and caused inventory pressure.

"The spring selling period of the spring clothes is very short, and this year's weather is hot and cold, worrying that this year's sales popularity will not catch up with the previous years. When some clothes are just on the shelves, the price will be cut off. Promotion is the hope of early withdrawal of funds."