Red Shell Clothing Strategic Deployment 2011&Nbsp; &Nbsp; Lin Chiling'S Axis For IDF Add Color.
Wuxi
Red shell dress
The limited liability company is the sole agent of the French fashion brand IDF in China. It was founded in 2001 and has been developing for ten years.
The company integrates design, production and marketing as a whole, invites Korean famous designer as the chief designer of IDF, and sets up a fashion training center in Paris and New York, drawing on the latest popular information and popular elements. At present, there are more than 170 stores and stores in the second tier cities of the country.
The IDF leader accepted an interview with our correspondent at the scene.
Red shell dress carries its women's clothes "Yi Di Fei".
IDF
"And" left "ZUO" two young fashion brands, Hu Hao, general manager of this year's CHIC. Hong Bei dress, said that participating in the large-scale clothing fair such as CHIC wanted to use the Clothing Fair as a platform to let the two brands of "IDF" and "ZUO" quickly occupy the domestic market and become the leading ones.
fashion
The main brand of the trend.
IDF
In order to take part in this large-scale clothing fair, Hong Bei has done a lot of work.
It is very important to choose a good place, build a good library and build a good brand.
Hong Bei clothing hopes to participate in the exhibition at the best stage to achieve terminal image display, corporate culture promotion and brand influence promotion.
At the same time, with the help of the Expo, it helps enterprises collect the latest popular information in the market.
Taking part in CHIC is only the first step in 2011's strategic deployment.
Lin Chiling, spokesman for Hong Bei fashion brand image
The "IDF Brand Strategy Conference" and "2011 autumn and winter new product show" are the second steps of the strategic plan.
In the activities, the red shell clothing brings the latest brand dynamics and product innovation results, and the brand image spokesperson Lin Chiling has made enough eyeballs for the red shell dress, so that publicity has reached a climax.
On the new show, Hong Bei dress also invited the leaders of the association and shopping malls to attend, and made a brilliant speech.
According to Hu Hao, general manager of Hong Bei dress, this year's work should be started from 7 aspects: strengthening market planning, speeding up channel construction, improving the quality of channels, strengthening the design team, improving research and development capabilities, improving commodity planning, integrating supply chain, enhancing rapid response capability, strengthening professional personnel introduction, perfecting training mechanism, improving evaluation, strengthening cost control, improving profitability, giving full play to the advantages of spokesperson, enhancing brand awareness, expanding sales, expanding network sales and expanding B2C business.
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