Putian Footwear Industry Plays An Industry Advantage &Nbsp, Striving To Create Its Own Brand.

"After more than a year's efforts," Putian The shoe brand monopoly area has been stationed in Northeast and Northwest China. market And the effect is obvious, through the alliance platform to transform the industrial advantage into brand advantage. On the evening of August 23rd, Wang Jialin, director of the economic and Trade Commission of Putian, Fujian, said in an interview that the Putian shoe enterprises under pressure had recognized the importance of their own brands. In view of the characteristics of the local footwear industry, Putian would focus on striking the "special industries to enhance the campaign". 10 measures were launched to fight for 150 days to promote the rapid development of industry and trade, encourage shoe enterprises to become bigger and stronger, and fully support some shoe companies to go public as soon as possible.

It is understood that from 1 to July this year, Putian Exit The 41 thousand batch of footwear, valued at $1 billion 85 million, increased by 21.5% and 25% compared with the same period last year. The export value reached a record high in the same period. The export of footwear in Putian is diversified, and its exports are distributed in 143 countries and regions around the world. The market of the United States, the European Union and Japan is about 80%. The export footwear products mainly consist of rubber shoes, sports shoes and cloth shoes.

Relying on the "OEM" pillar, we can not rely on the "shoemaking industry, which is a traditional dominant industry in our city, and also a pillar industry." Wang Jialin said that the footwear industry in Putian was more developed in the Ming Dynasty. After the reform and opening up, Putian took the transfer of Taiwan shoe making industry, and its industrial scale and manufacturing technology developed rapidly. It became an important footwear production base in China and even the world. At present, there are more than 2100 shoe enterprises and 500 thousand employees. This year, Putian has been awarded the "export base of China's footwear industry", becoming the first city in the country to win this honor in second and Fujian. The shoe industry in Putian has grown rapidly to the top of the ten major industrial clusters in Putian by adding more than 100 production lines per year.

"Only do, but not shout." Wang Jialin made an image analogy to the present situation of Putian footwear industry. "Shoes produced in Putian are the world's top brand shoes, and their manufacturing capability has reached the international first-class level."

It is understood that the footwear industry in Putian is short of its own brand, and mainly relies on the processing of "OEM", such as the shoe factories of over 10000 people, such as Putian, Fujian, and Li Feng. In fact, from the annual export volume of footwear products in Putian, it can be seen that the footwear industry in Putian is mainly exported and earn low processing fees.

Because of the long-term processing of materials, the brand weakness of Putian footwear industry and the weakness of its innovative ability are insufficient. The traditional footwear industry in Putian takes advantage of the advantages of labor to engage in simple production and processing, and earn a small processing fee over a long period of time by OEM processing. In Putian, many shoe enterprises do not even see the brain of enterprise development - R & D center.