Shop Lighting With Skills

Commercial lighting has increasingly evolved into a marketing tool. Whether it is Department store An island shop in the shop is also an independent shop, or a cafe and a tea restaurant. The importance of commercial lighting is self-evident. Many owners feel helpless when they are going to decorate their counters and shops. What are the solutions to these commercial lighting puzzles?

　　 General lighting determines the visual keynote of a store.

The general lighting of shops is to produce a uniform, soft light for the entire product display, shopping and leisure space. The choice of general lighting determines the visual keynote of the entire store.

stay Chevrolet 4S shop, the owner introduces the whole. 4S shop The general lighting of the product exhibition area, corridor and conference room has been selected by the PHILPS CFL-ni light tube series. The lighting is arranged evenly and neatly and symmetrically, creating a classic, generous and concise visual keynote, which is consistent with the rigorous and precise style of the industrial product, and is also very matched with the brand personality of snow fry. The designer chose the PHILPS Langyi grating embedded spotlight LBX301 as the general lighting, and the designer installed the grille lamp in the groove of the ceiling. Compared with PHILPS CFL-ni downlights, Lang Yi grille embedded light is more restrained and light, and the space level of the light is more abundant. Even though the uniform layout is adopted, we can still feel the change of visual rhythm, match the light ceiling, raise the frame, upright post and display, give people a fashionable, gentle and artistic visual impression, and create a relaxed and pleasant leisure space.

　 Raider two key lighting constitutes a visual center for display and display of shops.

After planning the general lighting of shops and counters, we need to focus on lighting. The key lighting is to make the products you need to display in a noticeable and sparkling environment.

A brand shoe store in New World Department Store in Shanghai, located in the center of vision, is an island cabinet. We need to focus on lighting these products on the island's display of this season's hot products. As the brand's shoes belong to high-end products, I chose a group of PHILPS's high-end key lighting lamps, HID sharp lights, to focus on lighting.

In addition to Hau Rui HID down lamp, in PHILPS's commercial lighting center, you can also choose Xin Yi MR11/MR16 down lamp, Ruya MR16 down lamp, Ming Yi grating embedded spotlight, and fine and easy guide type spotlight as the key lighting.

Strategy three atmosphere lighting create personalized shop space

The cafe bar of the green building is selected as the background lighting part of PHILPS's commercial lighting, which is a high-end M16 sharp light. It is a situational lighting for the store. Most of the consumers in the coffee bar are high class community residents, so they create a luxurious and concise atmosphere.

"Do a good job in general lighting, lighting and situational lighting. The outline of a shop's commercial lighting came out. " "Of course, commercial lighting is science and art," he said. Commercial lighting should express the brand personality very well, attract customers' eyeballs, create a warm and stylized atmosphere, elaborate their popular ideas, and also need the artistic creation of lighting designers.