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Home Decoration Market Ushered In Off-Season

2011/11/12 12:00:00 28

Home Decoration Market Low Season

Entering the winter, the decoration market also ushered in the off-season.


10, reporters in the Changchun home market visit, learned that with the arrival of the off-season decoration, and decoration related.

Household products

There has been a sharp decline in sales volume, some home stores month.

Turnover

Compared with the peak season, it was reduced by nearly 7.


"Recently entered the decoration off-season, the customer who buys ceramic tile is much less, so the business is not very good."

In a brand ceramic tile store in a large shopping mall in Changchun, the person in charge, Ms. Zhang told reporters that after entering October, the temperature dropped and the decoration also entered.

Low Season


She said that during the peak season of decoration, the monthly turnover of ceramic tiles can reach about 1 million 200 thousand, while the monthly turnover now decreased by nearly 7 compared to the peak season, about 400 thousand -50 million.


Reporters noted that, due to poor sales, brand stores have launched a promotional campaign, for example, the original price of a brand toilet is 1372 yuan, in order to promote sales to 666 yuan, the price range is about half; and some home stores are still playing group buying cards, consumers buy group purchase products at the same time, also donated 400 yuan of goods and different amount of full vouchers.


Ms. Guo, a staff member of a brand closet store, said that the arrival of the off-season decoration reduced the sales of toilets in the store greatly.

Turnover

Relatively reduced by 2, and the income was reduced by about about 200000 yuan.


Mr. Zhao, who is engaged in household products business, also said that the arrival of the off-season decoration gave him a lot of free time recently, and he could go out for a trip with his family to relax.


He said that household products sell well during the peak season, so there is no time to go out to play.

But now is the decoration off-season, the household product sale is not good, therefore at present can only make some promotion in the product quality, wants to increase the sales volume to come up also to wait for the next spring.


 
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