Spend 7 Billion On Luxury Goods &Nbsp, Men, Women, Women, And Women.

The sale of men's luxury products far exceeds that of women. According to the global luxury market survey conducted by Bain&Company, men's luxury goods now account for 50% of the total luxury goods market, while 2 years ago, this figure was only 48%.

Point two: Chinese male consumers spend about 7000000000 on high-end garments.

In China, female consumers are getting more and more attention from luxury brands, but men do not need to feel neglected.

Bain's consultant said that in 2010, Chinese male consumers spent about 7000000000 yuan (1 billion 100 million dollars) on high-end garments, while female consumers were dwarfed by 2 billion 800 million yuan.

Look at three: watches and bags lead the way of consumption.

Bruno, Lena, partner of the world-renowned strategy consulting firms Bain company, attended the third "Top Brand Summit Forum" in Shanghai. The Chinese luxury market is a male dominated market, with watches and bags leading the market.

It is noted that overseas consumption of luxury goods still accounts for 56% of China's market share.

Bruno said that China's luxury market, where the middle price (25 thousand to 50 thousand yuan) wrist watch promoted a strong rebound in watches category, and luggage as the main personal and business gifts choice, will maintain the previous growth.

"Cartire, Longines, OMEGA, Rolex and Tudor are the top five brands in the wrist watch category. Chanel, Gucci, Hermes, Louis Weedon and the" top five "in the luggage category are nearly 50% of the market share.

Four: luxury brands have launched men's wear series.

As men pay more and more attention to their dressing, and spend time buying clothes themselves, many brands start to wear men's clothing series.

The Jimmy Choo brand launched the men's shoes series this autumn. Christian Louboutin opened its first male shoe store in Paris's Galerie Vero-Dodat in August, and plans to launch a male bag.

Louis Vuitton brand also launched menswear customized services at Via Montenapoleone flagship store in Milan in September, and plans to start this service in Shanghai and Sydney in the near future.

China's luxury market has always been dominated by men, and male luxury consumption accounts for more than 2/3 of the total consumption of luxury goods.

As China is about to catch up with Japan as the world's largest luxury market, PPR group CEO Francois-Henri Pinault also said the group plans to set up a Menswear store in China for Gucci and Bottega Veneta.

The 5 Biggest men's brands in China are Zegna, Hugo Boss, Dunhill, Giorgio Armani, Burberry.

Five: Men's clothing brand listing in Hongkong

According to market sources, Zegna Ermenegildo (Zegna), the Italy Top Men's suit brand (Zegna), has just started listing this year, and Hongkong is one of the most important locations.

Zegna (Ermenegildo Zegna) is listed on the Hong Kong stock market, which is closely related to the gradual increase in China's share of its revenues. According to the financial information disclosed by the company's website, China's regional revenue has increased substantially, and the annual sales revenue of Zegna has increased by more than 20% to 963 million euros (about HK $10 billion 274 million), with sales from China, Hongkong, Brazil, India and Russia as high as 40%. Net profit has increased by more than 3 times to 60 million euros (about 639 million Hong Kong dollars), while Zegna (Ermenegildo Zegna) has opened up plans in 2011, half of which are planned to open in China, Vietnam and other emerging regions.

In addition, the study also shows that the number of men shopping in the shopping mall has increased, while the number of women buying luxury cars and high-end liquor has also increased significantly, and men and women are getting closer to consumption.

Other findings also include the marked enhancement of brand awareness in various markets, the increasing demand of consumers for environmental products, and the increasingly important role of technology.

This year, personal luxury consumption is expected to reach US $265 billion, an increase of 10% over 2010.

2010 was the first year of recovery after the 2009 economic crisis, and consumers began to build confidence and increase consumer spending.

The gap between retail and wholesale is also decreasing, while online shopping is expected to increase by 25% to $7 billion 700 million.

The Asian market represented by China continued to grow. In 2011, sales in the Chinese market were expected to rise by 35% to $17 billion 900 million.

Japan's sales are expected to rise by 2%, 8% in the US market and 7% in the European market.

Leather accessories, clothing sales are expected to rise by 13% and 8%, watches and jewellery sales rise 18%, perfume and cosmetics are expected to rise 3%.

Moreover, the consumption of men on luxury goods has been catching up with women in almost every field, so many brands have shifted their focus to men.