Soviet Style Clothing Enters Into Business And Leisure

Since its founding, Jiangyin Supai Garment Group has implemented innovative development, promoted rapid transformation and upgrading of enterprises, and worked hard to build a leading enterprise in China's professional clothing industry. Through more than half a century of dormancy, the enterprise has become an "evergreen tree" in China's clothing industry.

Now, standing on a new starting line, Jiangyin Supai Garment Group takes "striving for a century old enterprise" as its development goal, and strives to improve the "Supai" brand, relying on quality and fashion , to become professional in professional dress brand From winning the national inspection free product to being awarded the title of "China's Famous Trademark" by the State Administration for Industry and Commerce, from practicing hard and keeping a low profile to becoming a household name with the "Shenzhou VI" landing in space, the "Su Pai" brand has written one moving development "movement after another. This year, Supai Garment Group implemented upgrading development again, comprehensively entered the field of business leisure men's wear, launched "Raffi childe" men's wear for Chinese urban fashionable men, and its simple design and elegant taste were generally favored by consumers.

　　 Reform and Innovation of Supai Group

In Huangtu, Jiangyin, there are two factories of Supai Garment Group, one is old and the other is new, with totally different styles: in the old factory, there are small bridges and flowing water, long corridors and pavilions, and a view of Jiangnan; In the new park, there are Arc de Triomphe and European style sculptures, a western scene. Yu Jianxin, chairman of Jiangyin Supai Garment Group Co., Ltd., said that the old factory is the witness of the hard work of the parents, and the planning and architectural style conform to the aesthetic standards of the parents; The new park was built after he took over the enterprise, which more reflects the preferences of his generation of new "Soviet style" people, and also symbolizes the new road "Soviet style" has opened up, so that customers and partners can feel the new look and vitality of "Soviet style".

"Only through continuous reform and innovation can an enterprise have lasting vitality. Su Pai Garment Group is an old enterprise, and it is impossible to develop by leaps and bounds like some enterprises. We should 'take small steps, keep moving, and make progress year by year'." Yu Jianxin said.

Group at the terminal Marketing We will continue to innovate and develop. Su Pai Group was founded more than 50 years ago by Yu Jianxin's parents through the streets. Its main business is to produce professional clothes for domestic enterprises. After Yu Jianxin became the factory director, he decided to enter the foreign trade market and the domestic terminal retail market, changing the "one leg" walk into the "three legs" walk, which greatly enhanced the enterprise's ability to resist risks. The trinity of professional clothing, foreign trade and terminal retail has developed synchronously. The management, design, style and service of the three learn from each other, realizing the complementary advantages and integration, and greatly improving the degree and level of specialization in their respective fields.

In addition, on the basis of the original mature professional clothing industry, Supai Group began to implement diversification and longitudinal deepening development. On the one hand, the Group invested tens of millions of yuan to enter the electronic industry, realizing the transformation from a single product to a diversified development direction; On the other hand, the Group has extended the development of the industrial chain on the basis of the original professional clothing industry, and launched the "Raffi childe" business casual men's clothing, with 30-45 years old urban elite fashion men as the main consumer group, and used the trend of Fabric , exquisite tailoring techniques, simple design and simple collocation to reflect the taste of men, highlighting the competent image of the wearer, elegant temperament, fashion without exaggeration. As soon as the brand was launched, it was popular among agents, dealers and consumers, and achieved rapid expansion in the domestic market.

　　 The Soviet style clothing has its own style

In 1956, Supai Garment Group was born in Jiangyin. For more than half a century, Supai professional wear, which is famous for its classic excellence, has always stood at the forefront of the market with its novel and creative design and superior quality. Today, Su Style has further enriched and improved its professional clothing series, and is the first in China to launch a modern men's overall clothing series in the style of "urban freehand brushwork", including suits, jackets, casual clothes T-shirts, shirts, sweaters and down jackets, etc., fully display to the market the overall image of men's clothing with international fashion elegance and quality, meet men's demand for overall clothing consumption, form a unique product image of "China's Soviet style, a school of its own", and are favored by modern urban elite men.

The designer is the pioneer of Supai clothing fashion. Supai Group has more than 100 professional designers with superb design skills and rich design experience. In order to grasp the latest fashion information, the Soviet style designers go to Milan every year Paris , London and other fashion centers to absorb the latest fashion elements, and combine these fashion elements with the preferences of domestic consumers, so that product design combines the essence of East and West culture. 　{page_break}

In order to ensure the excellent product quality of Supai Garments, Supai Garments has introduced a batch of international advanced production equipment from Germany, Italy, Spain, the United States, etc., such as garment CAD layout design system, computer automatic cutting bed system, and the most advanced suit production line in the world at present, to realize computerized production management.

In 2000, Supai Group and French Yenano International Company implemented a strong alliance and established Jiangsu Woodpecker Suit Co., Ltd. to produce the famous French brand "YANANO（ Yenano) ", so that the management level and product grade of the enterprise can be upgraded to the world-class level, and it is the first in the industry to pass the iso9001 quality system certification and the iso14001 environmental management system certification, becoming one of the few double certification enterprises in the domestic clothing industry. With its leading design, excellent product quality and honest business style, Supai clothing products have not only entered major cities in China such as Beijing, Tianjin and Shanghai, but also been exported to Europe, America, Japan, South Korea and Southeast Asia, and become partners of international brands such as "ZARA", "ECI", "JEANPIERRE", "LOWER", "PEEASEMUM", "BENETTON" and "DCC".

　　 Supai brand "gold lettered signboard"

Clothing is a kind of taste, a kind of fashion and a kind of cultural phenomenon, which is the enterprise concept summarized by the "Su School" people from more than half a century of market competition. Based on this idea, Supai Garment Group has developed from an unknown small township factory into a well-known garment enterprise group. The brand of "Supai" has gone from just seeking to sell its products to becoming a national inspection free product, from making products to making brands. "Supai" brand continues to grow and expand in the wind and rain. Now, "Supai" brand has become a shining "star" among Chinese clothing brands.

As a leading brand in the professional clothing industry, "Su Pai" brand has gained a valuable opportunity to take Shenzhou VI to space. On October 12, 2005, "Supai" brand successfully landed in space together with the world-famous Shenzhou VI, and "Supai" is also the only brand carried in China's clothing industry. With the "Shenzhou VI" in space, the trademark of the Su Pai Garment Group is embroidered with the words "Su Pai" and "New Dragon Dance in Space". Each trademark weighs 3 grams, is 8 centimeters long and 5 centimeters wide, and is carefully made of superior silk fabrics.

"Supai" brand and "Shenzhou VI" travel in space together, giving the "Supai" brand great honor, and also becoming a milestone in the development of the "Supai" brand. In order to commemorate this historic moment, Beijing Aerospace City also carved the seal of "heaven and earth protect, sun and moon shine together" for the "Su School" brand, which contains the auspicious implication of wearing "Su School" clothing, being favored by heaven and earth, and shining with the sun and moon.

With the launch of Shenzhou VI, the brand of "Supai" has achieved more rapid development. "Supai" brand fully implemented the brand strategy and launched a series of brand development measures: the brand entered the field of fashion retail, and the domestic market expansion mode of enterprise ordering+terminal retail opened up a new channel mode for "Supai" brand. The brand also hired the famous movie star Liu Ximing as the image spokesperson of "Supai", further improving the "Supai" The popularity and reputation of the brand highlight the cultural connotation and brand charm of "Su Style". The "Su Style" brand is increasingly popular and is favored and pursued by elites from all walks of life.

In 2009, the "Supai" brand was awarded the title of "China's Famous Trademark" by the State Administration for Industry and Commerce. While further proving the strength of the "Supai" brand, it also made the "Supai" brand a shining "golden signboard" of clothing.