London Is Coming Soon, Puma Opens Global Marketing Activities

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Approaching, the global sports giant Puma is launching a series of global marketing activities, including the comprehensive activities targeting the evospeed shoe series and the Jamaica Olympic uniform designed by Reggae legend Bob Mary daughter Sindira Mary.

The creative company Droga5 and media services partners are spreading from late May to mid August to launch a comprehensive global event integrating retail, digital and social media, which will focus on the London Olympic Games and the 2012 European Cup, and will be a creative theme no matter what your sporting strengths are, and everyone is Boulter.

As part of marketing activities, Puma launched in May 22nd.

Evospeed.

In the Asia Pacific region, retail marketing will be conducted for all countries.

In the TV commercials, Puma's top athletes, including Ferrari Formula One racing car Fernando Alonso, Manchester city team / Argentina national team player Sergio Aguerro, and PGA Rickie Championship winner Rickie Fowler, are running rope on a super treadmill, and this week, Boulter, who participated in Nissan's global activities, controlled the speed of the machine.

In addition, Puma and reggae legend Bob Mary (Bob Marley)'s eldest daughter and fashion designer Sindira Mary (Cedella Marley) cooperate to design a new brand for Jamaican.

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The team attended the rooftop show in June 1st with Boulter.

"Cindy, Mary and the Jamaica nature in their bones is a perfect match for the Puma brand," said Puma CEO Franz Koch. "Cindy's lively style and unique design will inject pure features into Puma's Olympic Series and attract worldwide attention at the 2012 London Olympics, thus greatly enhancing the visibility of the brand."

In social media, creative company Pixelmagic has designed a Facebook application called Puma social dream team app (Puma).

The program is distributed in Singapore, Malaysia, Australia, Philippines and Taiwan, enabling users to understand their social information map based on their social activities in the past 3 months.

The program is also part of the 2012 spring and summer Puma social networking campaign featuring the concept of "Teammates".

The brand believes that every wonderful night life needs to be realized by team. Every social group member plays different roles in the team and closely ties the whole team together.