Chinese And Asian Markets Are Attracting Increasing Attention From Foreign Investors.

The experience and success of the Milan international shoe exhibition has confirmed the effectiveness of this activity and all the companies in the footwear industry, and confirmed the possibility of international promotion.

We attach great importance to China and the Asian market, because we believe that these markets will provide great potential and opportunities. "

Italy countries

The first TheMICAMshanghai exhibition co founded by ANCI Servizi and Fiera Milanos.p.a. (Milan Fiera) and Hannover Milan Exhibition (Shanghai) Co., Ltd. (HMFS, Hannover Milano Fairs Shanghai) is a commercial platform for international high class enterprises. It is the first exhibition of the Milan international shoe exhibition held overseas. It will be held at Shanghai Exhibition Center in from April 9 to 11, 2013.

Cleto Sagripanti, chairman of the Italy Footwear Manufacturers Association, said: "TheMICAMshanghai is a big step forward for the footwear industry in Italy. This brilliant achievement will push Italy's manufacturing industry to continuously improve its strength in all parts of the world."

The experience and success of the Milan international shoe exhibition has confirmed the effectiveness of this activity and all the companies in the footwear industry, and confirmed the possibility of international promotion.

We attach great importance to China and the Asian market, because we believe that these markets will provide great potential and opportunities. "

This event is part of the internationalization process of shoe manufacturing industry. In the future, a series of activities will be held around the world to promote the realization of this international process.

Among them, Italy manufacturing is the protagonist of this process, while also emphasizing the outstanding achievements of the international shoe manufacturing industry.

The association chose China as the first stop of the Milan international shoe exhibition, because China is one of the most prosperous and dynamic markets in the footwear industry, showing real business opportunities.

The Italy shoe manufacturers association will work with local partners of Milan exhibition company to create a highly internationalized exhibition activity.

This unique exhibition, specially designed for the most experienced trade professionals in China, will become a business platform for enterprises in Italy and around the world.

Exhibitors can display their products to experts and interact with the largest footwear market in the world.

TheMICAMshanghai will be held at the Shanghai Exhibition Center in the heart of Shanghai. It will be held at the same time with Shanghai fashion week. It will display 2013-2014 mid autumn and winter high-end products in the exhibition area covering nearly 6000 square meters.

The vice president of the Italy Association of footwear manufacturers and the director of the world project (Worldproject) Milan International Footwear Exhibition (MICAM), Jimmy Baldini (Gimmi Baldinini), said that the Italy national Footwear Manufacturers Association (ANCI) was founded in 1945 and has about 700 member companies.

Through TheMICAMshanghai, they want to disseminate successful proprietary technology and exhibit all the elements of Italy's product characteristics.

Shoes exported to foreign countries account for a large proportion in production.

Therefore, participation in these exhibitions beyond national boundaries is of great significance, especially for markets like China, which will grow exponentially over the next few years.

Especially in the 2012-2015 years, the retail market is expected to grow at an annual rate of 20%.

"We support the first exhibition of theMICAM in China. At present, we have held 63 exhibitions in seven leading markets / countries (China, India, Brazil, Russia, South Africa, Turkey and Singapore").

Mr. Enrique Bacharley, chief executive officer of Milan exhibition company, said (Enrico Pazzali).

China is

One of the most dynamic markets.

It is understood that in the first quarter of 2012, Italy's exports to China both increased in volume and value: compared with the same period in 2011, the volume of exports from January 2012 to March increased by 40%, while total revenue increased by 77.6% over the first quarter of 2011.

This shows that China's purchasing power has increased greatly due to the growth of the middle class, and people are attracted by quality products.

In this case, it should be noted that the average retail price of each pair of shoes in China is 94 euros, which is one of the highest selling prices in the world.

Over the years, China's growth trend has been very obvious.

Italy's export data show that over the past ten years, compared with the total export volume of Italy, the volume of Italy's exports to the mainland of China and the Hongkong special economic zone has more than doubled. For Italy's footwear industry, this is an indicator of the health of the Chinese market and a significant fact.

In 2000, its number accounted for 0.6% and its value was 1.4%. By 2011, its number increased to 1.5%, while its value was 4%.

Over the past few years, some of the best international shoe brands have set foot in the Chinese market, offering shops and exhibition halls in major shopping malls and hotels.

TheMICAMshanghai and other activities are Italy enterprises' understanding of China.

Trends and the most effective way for trade professionals to act, establish long-term business contacts in this activity, and profit in the market where the index growth trend has not slowed down.