Analysis Of How To Cultivate Strong Brand Franchisees In Women's Shoes Industry

Now many enterprises are expanding. Direct business Because of the dissatisfaction with dealers, it is also because they do not want the interests to be partitioned by the third parties. However, such a phenomenon exists mostly in powerful brands. With the rising costs, it does not apply to popular brands. A few years ago, the development of women's shoes industry was gradually flourishing. There were so many agents and franchisees. Because of the bright future of the market, many people turned to women's shoes business.

However, as the raw materials, labor costs and store rents increase year by year, the Chinese women's shoes industry and related brands have also encountered new development resistance. In order to expand sales, many enterprises have launched the network sales business, and everyone knows that e-commerce is carrying out price competition, and the goods on the Internet must be cheaper than offline. This action has broadened the sales channels for enterprises, but has brought more pressure on the agents. The competition among women's shoes industry has become increasingly fierce.

In this case, there are Franchisee After changing the line, some agents originally only represented a brand, and now began to represent many brands. For enterprises, there are fewer and fewer franchisees with rich resources and experience. At this time, how to attract agents and how to make them loyal to the brand is particularly important.

In order to attract high-quality distributors, enterprises gradually reduce the threshold and increase the support policy. Even some enterprises are eager to get the recognition from the franchisees, and agree to deliver the goods first and then pay the bills. As a result, they have been cheated by hundreds of thousands of yuan goods. The liar has seized the rush of expansion and rapid development of the enterprise brand. Although sad, it also shows that the role of home textile enterprises and agents has changed a lot. The brand of women's shoes is no longer high. In the past, the phenomenon of poor pre-sale and poor follow-up services has been greatly improved.

　　 Agent Most afraid of three things: first, the quality of products is poor; secondly, the delivery time is late; third, the price is different; if these 3 problems are solved, the agent has no reason not to cooperate with you. The most fundamental reason why franchisees are willing to sign up and join is the material interest. But in the early days of brand building, they could not judge the prospect of the agent brand, and could only bet on it. At this point, the sincerity of the brand is particularly important. Some high quality agents, even if they do not make money in the short term, are willing to help and develop potential brands to overcome the difficulties ahead.

In addition, some agents choose agents because of their preferences or because of their brand development. In view of the current consumption trend, the cultural details of a brand are very important and can determine the future of its product. For a good product, whether the price is high or not is not the most important issue for agents. After all, high cost and high added value mean high profits, such as whether the quality of goods can be guaranteed every time, whether or not it can be considered for the franchisee, in short, it depends on whether the brand is a partner who can trust and cooperate for a long time.

It is worth mentioning that Quality agent Today, joint-stock cooperation can be said to be a positive new attempt, which can greatly enhance the enthusiasm of agents and increase their sense of security. The form of cooperation is not only so. At present, the cost of raw materials and circulation costs are very high. Agents with raw material resources or market resources are the objects of enterprise brand cooperation.