Xiaolan, The World Famous Brand Underwear City

< p > underwear is a small category in the textile and garment industry. Men's trousers are also a small category of underwear.

Coupled with the small size of products, men's underwear is a small and small industry category.

Small to small, after all, the amount is there.

Hundreds of millions of men across the country, who can not wear underwear?

If this quantity is mostly produced in a small town, it will be very impressive.

According to authoritative investigation, about 75% of China's underwear and boxers are produced in Xiaolan, Zhongshan.

Xiaolan has become the pronoun of Chinese men's underwear.

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< p > walk into Xiaolan. Inside and outside the town, there are large outdoor billboards for underwear companies. The processing plants of the world famous underwear are scattered everywhere, covering almost the entire town area.

In all kinds of shopping malls and supermarkets in large and medium-sized cities throughout the country, the brand of Xiaolan can be seen everywhere, whether it is high-quality underwear or box trousers.

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< p > men's underwear, this little little fig cloth, which is not a concern, is not small in Xiaolan people's eyes.

In depth understanding, we can see that "Xiao" is actually hiding "big".

Let's uncover the "big" /p in Xiaolan underwear.

< p > big aspiration < /p >

< p > for men and women in the whole country and even around the world, this is the ambition of Siu Lam.

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< p > sounds strange, but there is no doubt about reality.

After ten years of rapid development, Xiaolan has formed the absolute concentration of men's underwear enterprises.

At present, there are as many as three hundred or four hundred underwear underwear companies with large scale, of which ten are large enterprises.

In addition to An Qi, Jin long, Connie and others founded in the 80s of last century, most of the other businesses basically entered the early twenty-first Century to start operation, but in just seven or eight years, Xiaolan Town has rapidly grown into a famous underwear production base for men and women at home and abroad, thus forming the market reputation of "men's underwear watching Xiaolan".

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< p > Xiaolan Town was awarded the title of "famous underwear town in China" in 2007.

By the end of 2012, Xiaolan clothing industry had 21 famous national and provincial brand names, 1 famous brands in China, 5 famous brand products in Guangdong, 2 well-known trademarks in China and 10 famous trademarks in Guangdong.

There are nearly 1000 enterprises engaged in underwear production, and 103 large scale enterprises with sales exceeding 5 million yuan, employing more than 55 thousand people.

Some people say that if the production capacity of Xiaolan underwear enterprises is released, it will not be a problem for men to make underwear all over the world.

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< p > Da Si Lu < /p >.

< p > in the next 10 years, China's underwear market will maintain an annual growth rate of 20%.

In the next 5 years, China's underwear market has a huge sales space of 500 billion yuan, which will become a driving force for the development of Xiaolan underwear industry.

It is based on the huge potential business opportunities in the international and domestic underwear market. Xiaolan Town takes the development of men's underwear industry as another breakthrough in economic growth. It puts forward that the underwear industry in Xiaolan should pform from labor intensive to technology intensive, pform from single OEM and ODM to brand strategy, pform the advantage of market operation through information superiority, pform the advantages of underwear industry into regional brand advantage, and guide underwear industry to take a road of high starting point, high efficiency, super normal and sustainable development featuring Xiaolan Town.

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For this reason, Xiaolan Town strengthens and improves the service function of the Productivity Promotion Center, sets up an innovative service system for small and medium-sized enterprises, strengthens cooperation with the technology center of the underwear production enterprises, exerts the technological advantages of the society and enterprises, sets up a number of scientific research institutions and design rooms, introduces professional talents, and builds a multi medium form of service structure, so as to provide all-round services for enterprises.

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< p > 2012, we discussed the establishment of China (Xiaolan) underwear industrial city, attracting garment accessories and upstream and downstream enterprises to settle in Xiaolan, providing a display and display platform for domestic garment enterprises, serving Xiaolan garment enterprises, and further promoting the title of "Chinese underwear town" in Xiaolan Town.

At the same time, in order to enhance the product development ability of small and medium-sized enterprises in Xiaolan underwear industry, reduce the product development cost of small and medium-sized enterprises, and communicate the entire industrial chain of fabric, design, manufacture and marketing, reduce the production cost and enterprise burden of underwear enterprises, Xiaolan Town explores the establishment of a joint publishing center serving the whole Xiaolan underwear industry. < /p >

Besides P, Xiaolan continues to participate in exhibitions at home and abroad with the regional brand of "China's underwear famous town" to enhance the cultural content of Xiaolan underwear brand.

Through the exhibition, Xiaolan underwear industry has become the focus of attention in the industry.

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< p > great wisdom < /p >

< p > Xiaolan entrepreneur, as a Guang Fu Business Association, is deeply influenced by south of the Five Ridges culture.

It can be said that the entrepreneurial wisdom nurtured by south of the Five Ridges's commercial culture has created the shining wealth miracle of the Xiaolan men's underwear industry.

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Less than P, the representatives of Xiaolan underwear enterprises have been focusing on men's underwear industry. Few entrepreneurs choose other businesses.

This kind of concentration made them realize a lot of wisdom and business intelligence.

For example, integrity.

Xiaolan merchants are known for their honesty.

Integrity can reduce the moral risk of the whole cluster, reduce paction costs and improve efficiency, and win the market with the most fundamental value of business credit.

For example, introverted, low-key and pragmatic.

Xiaolan entrepreneurs always want to retire behind their own business, push the business to the front of the curtain, and "be sensitive to actions and speak in words". Even though they are now on the road to becoming rich, they still maintain a calm state of mind, do not have impetuous spirit, and still manage their businesses steadfastly.

They rarely get their businesses in trouble because of blind expansion or industrial diversification.

Honesty and steadfast, low key are equally great wisdom in life.

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< p > the wisdom of Xiaolan entrepreneurs is also reflected in the deep understanding and understanding of men's underwear.

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< p > because of the long-term focus on the development of men's underwear, Xiaolan's representative brand has a deep understanding of the structure of Chinese man's body.

China has a vast territory, and the human body varies widely in different regions.

Understanding the differences between men and women in northern and southern China is the basic premise for doing well in the domestic market.

This is the secret of the Xiaolan men's underwear industry.

Although men's underwear is not very popular for fashion, high-end underwear emphasizes comfort.

Comfort is not only a physical concept, but also a profound psychological experience.

The Xiaolan men's underwear industry has also accumulated a lot in the psychological research of Chinese men.

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"P" is such a great wisdom, which constitutes the cornerstone of the core competitiveness of the Xiaolan men's underwear industry.

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< p > ascension > /p >

< p > the development of Xiaolan underwear industry has created the brand of Xiaolan manufacturing and promoted the products of Xiaolan to the world.

After 30 years of industrial accumulation, the cultural connotation of Xiaolan underwear and underwear has been greatly improved. The quality of Xiaolan underwear has also been greatly improved. In the new round of industrial intensification and urbanization, the task of Xiaolan underwear industry is to pform to Xiaolan.

As a matter of fact, the Xiaolan group produced a loud signboard "Xiaolan Zhi Zhi", which impressed people at the middle of the acupuncture meeting.

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< p > to realize the upgrading from manufacturing to intelligent manufacturing, Xiaolan underwear industry must further tap the cultural connotation of men's underwear industry through restructuring resources, and form the high gold content of this regional brand to help upgrade the industry, thereby benefiting the enterprises in the region and further strengthening the core competitiveness of enterprises.

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For this reason, Xiaolan government organizes enterprises abroad to participate in the investigation every year on P.

Through visits and visits, enterprises should be innovating management concepts, improving management level, studying the standardized management system and management mode of enterprises in advanced areas, drawing on mature experience, innovating development ideas, drawing on advanced management methods and their distribution mechanisms, speeding up the pace of underwear development, drawing on market awareness and brand awareness, and cultivating regional industry core competitiveness and regional characteristics, industry characteristics and advantages.

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< p > Xiaolan chamber of commerce is also starting from the development of the whole industry, helping enterprises, especially small and medium-sized enterprises, to think of ways.

We should strengthen the collection and dissemination of industrial information, strengthen the solidarity of Xiaolan men's underwear enterprises, launch industry conventions on the right hand, curb vicious competition in raw materials and human resources, intensify guidance and guidance to exhibitions, give sufficient attention to the Shanghai intermediate needle Association and Shenzhen underwear exhibition, actively create conditions for participating enterprises, launch joint marketing of the whole industry, and find the market for the whole industry.

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