Fierce Competition Leads To A New Pattern Of Regional Department Store Business.

< p > regional department stores or shopping centers are mostly between 40 thousand and 80 thousand square meters, with the surrounding community residents as the target consumer groups, including the combination of < a href= "//www.sjfzxm.com/news/index_c.asp" > shopping "/a", supermarkets, cinemas, restaurants and other composite living formats.

Looking at the new regional department store in Yancheng, it is easy to see that "supermarket + department store" and amusement facilities have become the standard of regional department stores. But in the increasingly fierce competition of homogeneous market, how to identify their respective locations, play new ideas and play their own characteristics has become a difficult problem for managers of various regional stores.

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< p > < strong > fierce competition spawned < a href= "//www.sjfzxm.com/news/index_c.asp" > regional department store > /a > /strong > /p >

< p > traditional department stores look forward to pformation, shopping centers have settled in Yancheng, and commercial property boom is coming again.

According to insiders, the retail market is in a pitional period. When the commercial market completes self adjustment and self renovation, the prospect of Yancheng's commercial atmosphere is still very good.

At the same time, we also have to realize that the days when people choose to take rest days and ride bicycling across half of the Yancheng City are gone forever.

At the moment, many department stores came close to the door, and the word "regional department store" came into being.

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< p > the so-called regional department stores refer to businesses that aim at consumers in the surrounding communities of department stores.

In the past two years, we have seen many community department stores in the areas such as Deng Gao, Cao Xi and Lian Dong.

After studying the reasons for the emergence of this series of regional department stores, it is easy to see that avoiding the fierce competition is the main reason for these department stores.

In the fierce commercial competition in the future, the business market of Rock City area is becoming more and more saturated. Under this background, more department stores pay attention to the development status of their surrounding radiation area, and also give birth to a number of regional department stores.

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< p > < strong > "supermarket + department store" becomes a model < /strong > < /p >.

< p > because the service department of the regional department stores is the residents of the surrounding communities, supermarkets are the most popular commercial form in daily life, so it is common sense to be recruited into the community department stores.

Looking at the combination of "supermarket + department stores" in Yancheng, we can observe the nuances.

Qi Feng Department store located in Zhongshan Road is relatively densely populated by the central city, and Zhongshan Road is one of the most prosperous sections of Yancheng, which can radiate many surrounding communities.

The supermarket in Xia Shang department store is the fresh supermarket of Xia Shang department store.

The Xia Shang Department fresh supermarket from egret relies on a strict testing system to protect the food safety of consumers at the table.

"Supermarket + department store" is not only a magic weapon for regional department stores, but in the process of more and more homogenization development, if we want to win the long-term favor of consumers, we need to work hard in the two formats.

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< p > < strong > most businesses target family consumption < /strong > /p >

< p > because the regional department stores face the community residents around the department store, the a href= "//www.sjfzxm.com/news/index_c.asp" > family consumption /a > has been the management idea of many department stores.

Century Shopping Plaza in Longyan Avenue, in order to attract all members of a family in the surrounding community to come to the store, the shopping center set up maternal and child products, children's paradise, catering facilities, cinemas and other configurations.

The relevant person in charge of shopping center said that promoting a family to play here for a day would make it easier to promote sales.

"We occasionally plan family activities on weekends, so that many parents can bring their children to join us so that they can maintain high popularity and promote high sales."

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< p > it is understood that as a family consumption pattern that can effectively drive the growth of business, it has attracted the attention of many businessmen.

For the new shops with a large volume, the establishment of beauty salons, health and other leisure places may become the growth point of attracting family consumption.

Young mother said that it is a good choice to take time to play a manicure while playing with children.

In addition, bookstores in shopping centres have become a hot trend nowadays. Bookstores can also attract children and parents when they are in summer.

It can be seen that there are still many extensions of family oriented consumption in the future.

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