Why Did NIKE Become A Chinese Product?

The blue ocean international communication Promotion Association, which has just been set up recently, released a public opinion survey entitled "blue ocean survey - the eyes of the American people in China". A sample survey of two million American adults from 50 states across the United States was conducted.

The results of the poll were published.

Surveys show that Americans are less aware of China than people think.

For example, the respondents are facing "what are Chinese brands that Americans know?"

When this problem occurs, 42% people can not think of any Chinese brand. Most of the brands mentioned are not Chinese brands.

Samsung, TOYOTA, Nissan and Nike were all mistaken for Chinese brands by respondents.

Foreigners were often told that Chinese people, Japanese people and Koreans could not distinguish between Chinese and Japanese.

Samsung and TOYOTA have mistaken their nationality, and one of the most famous American brands such as NIKE has been counted by 16% of Americans in Chinese names. It really chew the kids who wear the "hook" in China's streets.

But I believe that the 16% Americans can not be labeled as an "UN patriotic" hat. The impression that Nike left behind Chinese brands can only prove that China's "world factory" label has become a worldwide consensus.

The 15 yuan "jump" sports shoes sell well in Europe. The misunderstood "Chinese brand" has a huge brand awareness and market appeal worldwide, and is almost recognized as the LOGO of the country in which the brand is located in China.

However, due to the well-known resources and labor force, such an international brand has set up factories and bases in China early, or has chosen to intermarry with Chinese enterprises.

Now, turn on the tongue of Nike, and what you see is "made in China".

In the automobile manufacturing industry, Guangzhou Honda, Dongfeng Nissan and Beijing modern times represent the pure blood Honda and Nissan people.

The tentacles made in China are long enough for us to imagine. Men and women, young and old, live and work, and the world is not made in China.

It is not surprising that these brands become "Chinese goods".

Don't be too happy.

After such laughter, joy or darkness, is there any deeper silence, regret or even reflection?

The real Chinese national enterprises and national brands do not seem to be growing under such circumstances. At least they are not mature.

Nearly half of Americans do not know any Chinese brand, and the half they know is mostly fake Chinese brands. This is the lack of international brand building and promotion of Chinese brands.

It can be said that such a survey reflects that China has not done enough to establish an international image.

The 08 year is a year when China has opened its mind to the whole world.

Whether it is the report on earthquake relief, or the dedication of the Olympic Games, whether it is the tracing of the toxic milk powder incident or the Shenzhou seven amazing performance, the whole world is consciously and unconsciously filling up the "Chinese curriculum".

It should be said that China's sports and space very well represent the image of China's great power.

However, the "Beijing Olympic Games" and "Shenzhou seven" can not always be "platform" for China's image, and can't always be "shame" for pale creativity and weak global consciousness.

China needs more LOGO. These LOGO are not just the five star red flag, but the smile of the Chinese people who are happy and satisfied, and the national image of self-confidence and wisdom.

The chairman of the "blue ocean international communication Promotion Association" which launched the survey is Cheng Siwei.

The economist, who was vice chairman of the NPC Standing Committee, has been monitoring and inquiring about China's currency, stock market and other economic issues. This time he launched such a survey and tried to develop every year. He really worked hard.

Such a survey is a profile of China's international image and provides a reference for developing China's great power image.

Through sustained development of the economy, fostering of national enterprises, participation in international affairs and strengthening cultural exchanges, China should show more great power and confidence in the great power, so that the world's impression of China's "great power" will no longer remain superficial in the concept of population and region.