CST Fashion Sports To Create ZARA In Sports Brand

In China's sports industry, it is a hundred flowers bloom, each has its own advantages.

International brands are thrived in the Chinese market; local brands call each other's strength and keep fighting repeatedly.

No matter whether the international brands interact with each other, or the local brands are called fierce fighting, the ultimate goal is to achieve market control.

They have made great efforts to open new stores and big stores in major cities in the country through the traditional mode of market operation.

Try to match the occupancy of the store to kill the opponent.

However, when they are constantly making money in the market, they neglect the new world of online marketing.

When the traditional sports brand is constantly fighting for the real terminal, the designer brand CST fashion movement of HONG KONG CONQUEST FASHION CO., Hongkong, has entered the Chinese market through cooperation with China's functional fabric leading enterprise Quanzhou Hongyu Light Textile Co., Ltd., and through the B2C network marketing mode, the "China sports apparel online shopping first brand" has been created.

The fashion and parity strategy coincides with the ZARA idea. As a designer brand, CST fashion sports has a strong designer team. The team, combining the elements of sports and sports, builds up personalized fashion sportswear based on the trend of fashion at home and abroad.

At the same time, CST insists on building a buyer team. These buyers have been active in various fashion cities and sports cities at home and abroad for a long time to collect relevant information to the R & D headquarters.

The designer team designs and designs the product according to the feedback information from the buyer.

When the design samples come out, the products will be manufactured according to the relevant tests and then placed in the factory.

Then, through the network marketing platform to the vast number of networks to buy the pmission of product information.

"Through the cooperation of designers and buyer teams, on the one hand, it ensures the fashion of styling and ensures that every consumer's product purchased in CST is the latest fashion."

To this end, CST operations team leader said.

In addition, CST adhered to the parity route on the basis of fashion.

"Through the channels of network marketing, we can reduce investment in terminal cost and reduce costs from a larger level.

Under the premise of controlling the cost, we let the customers get the sports clothes of value for money at the best price. "

The strategic conception of fashion and parity coincides with the strategic conception of ZRAR, an internationally famous fashion retailer.

CST operations center official revealed that the CST fashion movement has become a "sports apparel online shopping brand" at the same time, but also wants to become a sports brand ZARA, through the CST parity and fashion to make consumers feel that the fashion is not expensive.

After 08 years of Olympic Games, China has formed an upsurge of sports. In this movement, most people want their sports equipment to be both dynamic and fashionable.

Sports equipment, while meeting the needs of sports, is still pursuing fashion and beauty.

The design style of CST is developing towards this.

Let everyone feel different fashion while moving.

ZARA sports and CST mode discussion ZARA ZARA, as the most famous fashion retailing brand in the world, has achieved remarkable effects in the development process through the plation of Speciality Retailer of Private Label Apparel into the "private brand retail sales".

In SPA mode, its advantages mainly come from the high efficiency of supply chain management.

SPA enterprises often take everything from production to retail, so as to improve the speed of circulation and reduce operating costs.

For foreign advanced SPA operation mode, the CST movement has adopted the idea of "bringing ism" into practice.

CST sports general agent of China's functional fabric leading enterprise, Quanzhou Hongyu Light Textile Co., Ltd., through the comprehensive integration of the existing resources, takes all the design, production and retail business together, and maximizes the cost of each product through the integration of the entire industrial chain.

Using unique marketing mode, through brand difference Hua, occupy the leading position in the network marketing mode.

In sales.

CST is more unique, and through the market pattern survey, we take the B2C marketing network marketing road.

So as to control the cost of products well, we can get more benefits from customers at a more affordable price.

In terms of products, CST has a great designer team and buyer team. They learn from the collection of fashion information around the world, and make related modifications to become ZARA's own products for sale.

CST has formed a certain scale in the construction of designer team and buyer team.

When they collect fashion information, they also pay close attention to the development direction of sports industry, so that designers can better integrate fashion and sports.

Besides, ZARA has a strong logistics system to ensure the timeliness of products.

CST in the logistics side adopts the third party cooperation mode, through the cooperation with the major logistics companies, to arrive at any time and anywhere.

Through the correlation between CST and ZARA, it is just around the corner to create CST, the first brand of Chinese sportswear online shopping, to become the ZARA of fashion sports industry.

Wang Xiaonan: editor in charge