How To Make Customers Feel Psychological Safety When Shopping?

< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > psychological safety < /a > refers to: the customer's initial impression on the appearance of the store determines whether the customer will enter the shop. When stepping into the shop, safety is the key to deciding the customer's shopping mood.

The sense of security comes from 3 aspects: < /p >

< p > is it safe to come out of the shop.

If the store settings are rather dark and dead, they will feel particularly unsafe when they are few. If the salesperson is cold, they may be able to monitor their eyes in a distance.

Therefore, we should take into account the psychological factors of customers and minimize the dark side.

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< p > two is < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > price factor < /a >.

The personal budget standard is the key factor to decide whether or not a customer should buy. If the price of the goods is too high or the price is not marked, it will give customers a sense of insecurity about being slaughtered only by the salesperson's price.

In order to dispel the contradiction between budget and price, we should clearly mark the price and sell it at a slightly lower price in order to attract customers.

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< p > three is "a href=" http:// "www.sjfzxm.com/news/index_c.asp", "sales personnel < /a" brings unrest to customers.

If the customer does not shop, the salesperson looks at the customer with unusual eyes, leaving the customer hard to visit for the second time.

Sales staff must have affinity, and customers will get the best courtesy if they enter the store, so as to win more sales and repeat customers.

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< p > related links: < /p >

< p > first, stores should not only keep the floors and shops clean and tidy, but also keep the shelf, counters, packaging, cleanliness, tidiness, and artistic arrangement of goods at all times.

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< p > secondly, use the essential cargo loading platform.

The cargo loading platform is generally installed on the main road, which is easy to be seen by customers, easy to take and put away, and gives customers a feeling of being cheap, substantial and large.

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< p > Third, the height of sight is the most easily seen height for customers.

The line of sight is generally between 1.3 and 1.6 meters.

When standing, the area where the hands are easy to reach is shoulder height up to 60 centimeters, the upper limit is 1.9 meters, and the lower limit is 30 centimeters when squatting down, so the range of 30 cm to 1.9 meters is the space for placing goods.

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< p > Fourth, when placing a commodity, the front of the merchandise must be directed towards the front, and the goods should be placed as many as possible. Customers generally think that the goods that are placed more often are good sellers, and the best sellers are considered good commodities.

Therefore, there must be no vacancy on shelves. If we confirm that goods are sold well, they will be sold out, and we should place other commodities or tell customers the exact time of arrival.

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