How Can We Become The Most Valuable Clothing Franchisee?

Franchisees do brand retail business, since it is retail, shops for a franchisee, is undoubtedly important.

How to manage a good shop and how to open a distinctive store will rise to the six core issues of store management, that is, store image, store service, store order, location of the store, layout of the store and management of personnel.

Store image is supported by store image, merchandise image and service image.

According to expert survey, 83% of the external things that human beings receive is visual.

The conclusion of the survey fully shows that the image of the store has played the first role in attracting consumers.

Just imagine, if customers do not even enter the store, who will sell our products? A good store image can cause customers' concern, generate associations, invest in image and small money, and make money in the market. The profit and loss of them can be imagined. Excellent shops and merchandise management are always the themes, and also the theme of the survival and development of shops. Good store image, excellent products plus good service image can rapidly enhance consumers' desire to buy.

Service is to fully meet the needs of consumers.

There is no doubt that the characteristic service becomes the focus. To study your target customers and conduct in-depth investigation of the target consumers, your target customers should be to create a total of 80% of your store's total sales volume, determine the consumer group, and carefully design pre-sale, sale and after-sales services, and divide them into one hour.

Therefore, the future market and service have become an inevitable part of the market competition.

Everyone has their own preferences and hobbies, but the franchisee must make it clear that we are doing retail business, good product market speak, consumers speak, so do not only care about their own creativity, forget that we are doing business! Learn to be a buyer, cultivate their own awareness, the future market will be a buyer's market, a successful buyer must have three skills: to see, consolidate and control the order quantity, only by constantly training their order ability, can we develop in the market.

4. site selection

In the next 3 to 10 years, the development trend of clothing industry is on the rise. How to choose stores is a key.

Good shop location selection is the most important and most important factor in the development of shops. The mistakes in store selection will directly lead to inefficient operation and investment losses.

When people accept things, they often only accept the information of market first, while second information is often ignored.

Therefore, we must seize the first principle of the market, open a large store in small cities, take a big city perspective to open a large store in small areas, and store the most obvious area in the target market.

In addition, large cities open flagship stores or more shops on the same street, carry out high-density and multi store settings in the target market, and quickly roll out the market to make them become potential players, creating advertising effects and promoting continuous and sustainable market development.

What we should pay attention to is that the brand should not be too complicated and chaotic. We should play it in the best areas.

5. store layout

Generally speaking, we should pay attention to the following factors in the layout of the store: the three major spaces of the store, the key points of the store layout, the location and brand positioning of the store, the way of the store, the selling place of the genuine shop and the selling shop, the sunny side and the negative side of the store.

在卖场的三大空间上，货品摆放空间是否合适、店员所占空间是否阻塞通路、给顾客留的空间是否合适都至关重要;卖场布局要重视三大空间的合理组合、高架与低架的组合、陈列展台与人台的布置、灯光与灯箱光线的明暗以及布局位置、试衣室与储藏室位置的设定、收银台位置的设定、休息区与营业区划分等，都是影响店铺运营的重要因素;卖场定位方面，卖场的整体布局装修要与品牌的定位风格相一致，路径的选择既通路设计，要以运动的线路长，使顾客逗留时间长为设计原则，理想的店铺进行S型路径设计，并沿路径进行货品陈列，引发顾客在店内的逗留时间;卖场的阴面与阳面，处理得当能引发顾客对货场的关注，提高销售业绩。