Leather Industry Encounters "Small Year" Xinji Leather Staged Reversal

Xinji international leather city is regarded as a barometer for the development of leather industry in Xinji. More than 800 of the 1150 garment manufacturing enterprises have marketing and display shops here.

"Sales exceeded 6 billion yuan, an increase of more than 20% over the same period last year."

Recently, Tian Yingshen, deputy general manager of Xinji International Leather City, took the newly released annual financial statement. He sighed repeatedly: "first worry and then joy," the "year of the year" goes out of the "Mavericks" market. This year is really thrilling.

In Tian Yingshen's view, last October was the turning point of the Xinji leather industry's steady upward trend.

"Last summer, we went to Europe for an inspection tour and found that foreign markets were still gloomy, which made us less confident.

Once the business is running poorly, the leather city supported by rent will also be difficult to sustain. "

How to deal with the development of the "small year"? After a comprehensive analysis of all kinds of information gathered, a business battle to get rid of the difficulties began quietly.

Before the arrival of the traditional winter sales season, the manufacturers made preparations: they developed leather, down, fur and leather clothing on the basis of the original leather clothing and Nick's overcome. In the style of the products, they changed from traditional style to characteristic fashion. In the product positioning, high school and low grade were readily available to meet different consumer groups.

Xinji international leather city is also attracting people's minds.

"In October last year, we worked with 86 travel agencies in China to fully explore the potential of the 4A level tourist attractions in the leather city and to develop leisure shopping tours."

Thus, under the organization of travel agencies, a bus full of tourists sent tourists to Beijing, Tianjin, Shandong, Jiangsu and other places to Xinji. At the most day, the leather city received 200 bus buses.

County and sub county market is another focus of leather city's efforts.

"We investigated the shopping situation of tourists from different counties for 15 consecutive days.

In the past, some rural consumers came to buy some cheap goods such as gloves and slippers. Now they are different. A bus is 45 people. When they buy the more than 30 mink coat at most, it is about 500 thousand yuan.

To this end, leather city and travel agencies increase the departure location, the shuttle bus directly to the county seat, the current province in addition to Zhangjiakou, Qinhuangdao, have achieved coverage.

A car car brings tourists rolling money.

According to statistics, 1 million 900 thousand of the total 3 million 200 thousand passenger trips in leather city were pported by travel agencies.

Hebei famous flower leather Co., Ltd. was a large sales person in leather city last year. 6 stores sold leather goods, bags and fur clothing respectively.

At noon on February 10th, people in the famous fur and fur clothing store came and went, and the more than 10 shopping guide members were so busy that they could not even eat lunch.

Li Zhansheng, general manager of the company who helped to receive customers, said: "there are big gains in the" year of the year ". The total sales volume increased by 20% year-on-year.

"Small year" is not small, electricity providers are also indispensable.

In the leather city four floor, more than 40 thousand square meters of e-commerce business base, has settled in 81 leather electric business enterprises, they are becoming the new force of Xinji leather sales.

"I started doing business in April last year, and now I have a Tmall store and a Taobao store.

Usually one hundred or two hundred single day, the most a day more than 2000 single.

By the end of January this year, the total sales volume was 2 million 400 thousand yuan.

About 2000000 of the sales volume is not too much, but sales director for Zhuo Fani fur Co., Ltd., who has long been involved in the electronic business field.

This is a good start.

"We are also planning to open a store in Alibaba and Jingdong this year. If possible, we should expand the product category, and only sell gloves a little bit, not easy to be bigger and stronger."

International Leather City Agel Ecommerce Ltd deputy general manager Xing Xiangyuan introduced, in 2014, leather city's e-commerce business base to achieve the total paction volume of 400 million yuan.

After the completion of the e-business center project under construction in Leather City, it will attract more than 150 factories, more than 400 electricity suppliers and three party service enterprises to enter.

It is a traditional industry in Xinji and one of the four pillar industries.

At present, there are 1356 kinds of leather enterprises in the city, more than 100 thousand employees, 139 enterprises in the same scale, and 21 billion yuan in annual sales revenue.

"Leather city will also play a more important role this year."

Tian Yingshen disclosed that in order to give full play to the leading role of leather city, they are building 100 standardized garment factories to attract garment enterprises to enter.

"At present, some garment manufacturers in Xinji are also built in farmyards, which are not conducive to building brands.

The standard chemical plants that we build are complete and will form a cluster development effect.

At present, the first 30 have been delivered. "