Guangzhou: Complaints Of Online Shopping Products Are Increasing, Clothing Shoes And Hats Are Most Complaints.

In the coming of "3. 15", this newspaper launched a series of 3. 15 smart news series to help you sort out consumer traps in department stores, tourism, automobiles, home appliances and other consumer industries, and teach you to be smart consumers. Official statistics from the city red shield information network showed that 11744 complaints were made last year, accounting for 66.5% of the total consumer complaints. In commodity complaints, complaints of daily general merchandise ranked the top, accounting for 2694, accounting for 22.9% of the volume of complaints, representing an increase of 39.2% over the same period. At the same time, complaints about online shopping are increasing rapidly, and fake and shoddy products and goods are not outstanding.

According to the 12315 work situation released by the Municipal Industrial and commercial bureau in 2014, commodity complaints increased by 50% over the same period. 12315 last year, 11744 complaints of consumer complaints were received, representing an increase of 49.9% over the same period last year. Among them, clothing, shoes and hats consumption complaints grew significantly. 12315 a total of 348 complaints were received. Shoes and Hats There were 418 complaints, totaling 766 pieces, accounting for 28.4% of daily general merchandise complaints. Among them, 442 relate to the quality of goods, and 162 involve after-sales service disputes, such as leather shoes decolorization, glue opening, Shoe size error The artificial leather and the regenerated leather are impersoned into the genuine leather, and the maintenance time is long and the repair effect is poor.

Faced with the increasing consumption of Internet, fake products in online shopping, Service quality And so on. "I saw a second line brand package on the Internet last year, and I placed the order immediately after the promotion. I was disappointed by the result. Miss long said that this woman's purse is red wine on the Internet, but it was dark red when it came to the shop. "The shop owner tagged the size of the small satchel, but I didn't expect to get the size of the satchel after I got it." "I shop with the shop for a long time, and finally the store promised to return it."

According to statistics from the Municipal Industry and Commerce Department, in 2014, the city handled 806 complaints about online shopping products and services, an increase of 199.6% over the same period last year. Online shopping disputes are mainly reflected in the size or quality of furniture, clothing, shoes and hats, which are inconsistent with the description of the website; false delivery; operators refusing to undertake after-sales service; return goods, freight disputes and other issues.

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First, build a service upgrading platform. The Pinghu garment culture and creative garden, which is dominated by the two core links of "design research and development" and "brand marketing", has been set up to gather various service resources such as fashion design, e-commerce service and brand planning.

Two is to create an e-commerce platform for the market. Take the lead in line with the "Alibaba Pinghu industrial belt" project to provide free services such as operation, marketing planning and supply chain optimization for on-line enterprises, and give awards and subsidies to industrial enterprises who have been in residence for more than 1 years. At present, the total number of garment enterprises has reached 38, with a total daily turnover of 3 million yuan, an increase of 100% over the same period last year, and the scale of industrial belt transactions ranks fifth in China.

Three is to create an internal and external interaction platform. Successfully held the "China Pinghu clothing Expo" for two consecutive years, and has attracted more than 130 batch of national fabric suppliers, brand agents and fashion designers to come and interact. The selection of clothing leading enterprises has been listed as the key target of "going out", and the development direction of funds has been extended to brand promotion, R & D design and exhibition promotion. In 2014, it invested 10 million 199 thousand yuan.