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Costco Once Again Forces China Market

2015/4/2 21:55:00 43

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Reporters learned that, like Tmall international flagship store, the flagship store of Costco Jingdong is not authorized by Costco, but empowered to give long-term cooperation to its agents. Costco Jingdong flagship store is a large one. North American distributor The new Yongan group (Canada) Limited is fully responsible.

The head of the new Yongan group introduced to the billion power network. At present, Coscto Jingdong flagship store mainly sells Kirkland brand health products, including basic nutrition, bone health, resistance and cardiovascular and cerebrovascular products. But the next step will increase food, daily necessities and other categories, all of which are new Yongan's agents in China. Costco Its products.

The official pointed out that the Coscto Jingdong flagship store will launch its first large-scale promotional campaign since its opening in April 15th, signaling the market. "However, judging from the situation during the trial operation, we have obtained a good browsing volume before we have made any formal publicity."

Costco Jingdong flagship store sells two modes in China: one is Overseas direct mail The two is the bonded warehouse, which is mainly in cooperation with the Ningbo bonded area. Judging from the effect of trial operation, the overseas direct mail can guarantee the arrival time of 20 days or so, while the bonded warehouse collection mode is faster and more stable. Therefore, considering the timeliness and price, it will encourage the latter later.

It is reported that Costco Jingdong flagship store operator new Yongan group is a Canadian Chinese enterprise with a history of 10 years, and its headquarter is located in Toronto, Ontario, Canada. Its main products are food and consumer goods. Apart from a number of European and American brands, it also operates Polar Bear, Tiger King and other private brand products. The annual supply volume to Canadian Chinese supermarkets and hypermarkets ranks first in the same industry.

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The post 90s are more independent and need to brush up on their sense of presence, and are more willing to share. Their love for new things is fragmented, and in any era, they are still crazy about what they like. This wonderful series of cooperation is due to this. The wonderful flower series is jointly launched by the wonderful works of the past year, which swept the Internet variety, the "one hundred thousand cold jokes" of the super human spirit, the "violent joke" created by the violent humor style, and the NetEase's cloud music with high attitude and high quality. It is the most daring of the three series. The series is composed of Fan Tiantian, the "wonderful mouth", the "wonderful teacher" Aili, and the "singing singer" in Wen Hua, and the two famous two stars in the world, "one hundred thousand cool jokes".

Ms. Zhang Xinai said that after 90 years, she was an aborigine of the Internet. She had a natural affinity for Internet creativity and content, and had strong consumption power for such cultural peripheral products. The brand selected by this cooperation coincides with their needs. For example, "one hundred thousand cold jokes" have an extremely high popularity on the Internet, tens of millions of hits, fans are familiar with and loved by the characters in the play, and after MTEE's creative interpretation, they even have the value of the trend. "Na Zha's appendage"! Ten cold fans must shout loudly. Not only that, MTEE will also bring its own attributes into the "one hundred thousand cold jokes" hand tour, the result of deep interaction is the effect of fans stacking effect, and achieve a win-win symbiosis.

This choice from the "wonderful flowers" said the explosion of the "wonderful stars" platform can be seen as Metersbonwe and "wonderful flower" two brands of organic combination, but also the United States in the platform to borrow the clever move. Prior to that, Metersbonwe announced the second season of the contract with the "wonderful flower", and said it would carry out specific content decoration and implantation in its physical store in order to achieve the simultaneous promotion of online and offline, and strengthen the publicity and sales of derivatives.

After the press conference, Metersbonwe brand director Zhang Xinai said in an interview with reporters: "MTEE is advocating an independent spirit for young people. Perhaps in other people's eyes, your hobbies, your life, your experience will be fantastic and somewhat out of tune, but this is the sign of youth. As a human deism in the MTEE press conference, "some people are gods, not human beings, because they have done what is impossible for human beings to become gods. Some gods are human beings, not gods. Because people can not do what God can not do. They are people. You guess I am a God, not a human being or a human being, not a God or a human being or a God."


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