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Suning'S "Best Single Product" Strategy Implements C2B Mode

2015/5/3 22:23:00 28

Suning"The Ultimate Single Product"C2B Mode

"The current algorithm model Department has a very high position in Suning because it has to release the value of data, so Suning's investment in talent and research and development will continue to increase."

Suning IT headquarters relevant person in charge told reporters, "for C2B or the best single product mode, in fact, we have been doing related technology reserve work last year.

In essence, C2B is to drive its entire supply chain from the perspective of consumers. Compared with the traditional B2C mode, it emphasizes consumer oriented.

But if we want to be "consumer oriented", it means that the depth and accuracy of consumer demand research become a key point.

In this regard, enterprises will face challenges from data resources and artificial intelligence technology challenges.

From the challenge of data resources, the place, time, scene, and mode of the consumer are complex and changeable. It is equally important for him to observe whether the information of goods or needs can be captured.

For example, a user may ask salesmen at Suning's offline store. What do you have? This is actually a very important input of information. On line, users may enter a key word, which may represent buyers' purchase needs on a certain surface.

"In other words, there are many similar ones.

Dominant data

We haven't got it yet, which means that we are facing challenges in terms of data richness in forecasting users' needs.

The person in charge said.

In terms of AI technology, the degree of intelligence still faces challenges.

From the present

Big data

The industry, or the Internet industry, is facing the same challenge whether it is BAT or Google.

One of the most sensational things about Google's Googlebrain is their

Robot

You can identify a cat from a large number of YouTube videos.

If we stand at the level of human intelligence development, this is a very low age embodiment of intelligence, but standing in the machine learning perspective, it is a historic breakthrough.

"Suning faces enormous challenges in this regard.

However, gratifying is that relying on Suning as many as 5000 R & D personnel, Suning has begun exploration in this area.

The responsible person said, "based on the positioning of the group to the big data center, the data center is divided into several blocks according to its responsibilities. The first is the platform layer, which mainly solves the storage problem of abundant massive data, and ensures that the data can be stored, put down and calculated quickly. This is the main work of the platform layer.

The second is the algorithm model team, which is mainly algorithmic researchers. Their main duty is to mine useful information from massive data, and then assist business decisions, or enhance the efficiency of business operation, or improve business efficiency or results.

It also includes regular product design and development departments.


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