YOUNGOR Promotes 020 Strategic Layout Of Pension Health Industry

YOUNGOR announced plans to increase health plan by using O2O layout

Recently, YOUNGOR group Limited by Share Ltd announced the 2015 public offering of A shares.

It is understood that this time

The quantity is not more than 284 million shares (including 284 million shares), the price of this issue is not less than 17.58 yuan / share.

The total amount of the public offering of the non-public offering is not more than 5 billion yuan. After raising funds to deduct the related expenses, the fund will be put into the "O2O marketing platform project", "YOUNGOR Hunchun clothing production base project", "Suzhou Purple Jade Garden Project", "Ming Zhou water country neighborhood two items" and "supplementary Liquidity Fund Project".

According to the announcement,

In terms of business, this non-public offering is conducive to optimizing the company's industrial layout, upgrading marketing channels, promoting O2O's full channel operation and development strategy, and enhancing the competitiveness of garment business; in real estate business, this non-public offering is conducive to promoting the construction of high-quality projects, enhancing competitiveness and laying a solid foundation for the pformation of real estate business; besides, with the help of this non-public offering, the establishment of O2O marketing platform and the opening of membership system will lay the foundation for the linkage and collaborative development of the company's business segments.

Men's wear leading enterprises

Clever use of "O2O" to establish a large membership system

YOUNGOR's main business is brand clothing, real estate development and investment.

The company is a leading enterprise in the men's wear industry in China.

In 2014, in the face of complex and changeable macroeconomic situation, the brand clothing of the company achieved operating income of 4 billion 133 million yuan.

In addition, the company has a complete industrial chain, which has been extended to the field of cotton yarn cultivation and R & D, and has been targeted at textile raw materials.

And accessories, and other industrial chain upstream control capabilities.

In terms of supply system, the company has formed a supply system of "self production + OEM", forming a deep cooperation with the foundries in design and production, ensuring the company's flexible supply capability.

After more than thirty years, YOUNGOR has built a nationwide and huge marketing network system.

By the end of 3 2015, the total number of outlets was 2688, with an area of 343 thousand and 800 square meters, including 2229 outlets and 459 franchised outlets.

In addition, the company steadily promotes the business of e-commerce. Online channels not only contribute directly to the company's sales revenue, but also play the role of brand promotion and drainage.

The company's direct sales channel accounts for more than 90% of sales revenue, and has a good O2O foundation.

For concrete implementation

With the pformation and upgrading of business models, the company has put forward the "4 1000" strategic development plan, namely, the development of 10 million active sales members with annual consumption volume of more than 1000 yuan, and 1000 sales platforms with annual sales volume of over 10 million yuan, so as to achieve the effective enhancement of business scale, profitability and brand value.

With the help of this non-public offering, YOUNGOR will upgrade its marketing platform and promote O2O's all channel operation and development strategy.

The company will set up a large membership system, with YOUNGOR members as its core, and build a multi platform member interactive support system based on the online track and business contacts of different members of the members, and respond flexibly to the changing marketing needs in the Internet era.

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Exploring pension real estate

Investment in health industry

In 2014, YOUNGOR's real estate development revenue reached 10 billion 700 million yuan.

With the rapid growth of China's aging population and the increasing policy support from the state to the pension industry, large domestic housing enterprises have been actively expanding in the field of pension real estate, and the pension real estate has shown a good development prospect.

YOUNGOR is also actively exploring the development and profit model of pension real estate.

In March 2015, YOUNGOR and its subsidiaries decided to invest 1 billion yuan to set up YOUNGOR health industry fund to enter the big health industry and further deepen the pformation from financial investment to industrial investment.

In addition, Future Ltd will strive to build a financial holding platform, to provide long-term stable returns for the company, and constantly improve the company's strategic layout.

The commercial layout of the two companies will lay a solid foundation for the synchronous development of the next industry.

Whether the company's main industry or the newly developed industry is going to be in the strategic layout of both hands at the same time, it will create a stable future.