Differences Between International Brands And Local Fashion Brands

Shenzhen is the most developed front city in China's fashion industry, and it is also the most avant-garde city for the internationalization of brand creativity.

The coastal city of Shenzhen has been trying to design independently since the 90s of last century, and has created the national costume brand with its international dream.

Constantly learn and learn from the most modest attitude to the international fashion industry.

After five years of Fashion Week held in London, Shenzhen, Shenzhen fashion Corps again appeared in New York spring and summer fashion week last 2014, the world's largest and most famous fashion week.

A famous and brilliant fashion fashion in Shenzhen, China has been launched.

To be fair, there is a gap between our domestic brand and the international brand.

During the fashion week in New York, we can easily find that the lack of fashion in China is not a fashion awareness, but more time.

A successful clothing brand needs to have a clear and perfect positioning for itself, then show it in the most elegant and confident manner, and then accumulate through time.

And now China

A lot of times it obscures the meaning of brand, not brand but product.

To make a good brand, we must first have its own unique style, followed by

We must have the heart to pursue perfection.

On the road to big brand.

The first thing we need to learn is to keep our feet on the ground and learn to do everything in good faith, humility and awe in every work and every process.

I think, to occupy a unique position in the mind of our brand consumers is a future direction for our brands to come out.

In addition to big cards for themselves

In addition to the extreme pursuit and precise positioning of product quality, as a brand, it must also have an efficient team of talents, a team and system of a very fleet of ships to build and operate this brand.

Therefore, as a domestic brand, the first thing to consider is more specialization within the enterprise itself, which is the starting point of the road of playing cards.

When the Chinese were still regarded as the world's factory workers ten to 20 years ago, when they first participated in the international fashion week, they were doubted whether they came to the design of the Shanzhai masters.

Now, twenty years later, when some famous designers and clothing brands in mainland China started to go to T, Paris, New York, London, Milan and other major fashion week, the trend of active Pentium has made people in the international fashion industry have the same feeling: the original countries that have been doing foundry production also have the dream and momentum of design and fashion pursuit to catch up with international fashion.