The Policy Of "Expanding Consumption": The Competitiveness Of Domestic Brands Needs To Be Improved.

In Bai Ming's view, a package of "expanding consumption" policy includes reducing tariffs, reducing consumption costs, expanding consumption scope, and helping to keep the main force of consumption in the domestic market.

But at the same time, he pointed out that while expanding consumption, it is very important to increase the consumption power of the common people and expand the source of people's income so as to stabilize consumption expectations.

In order to boost consumption, Bai Ming believes that we should make consumption channels more open, further cultivate new consumption hotspots, provide personalized and diversified consumer products, and meet the needs of upgrading domestic consumption structure.

In addition, in his view, promotion

Policy guidance is, on the one hand, inseparable from the trust and confidence of consumers in domestic products to a certain extent, and the competitiveness of domestic brands should be enhanced.

Zhao Ping is also in favor of this. She said that the red envelope policy is a good thing for the consumer market, but for domestic brands, it is more necessary to make use of this opportunity to enhance the cultivation of quality and brand.

Zhao Ping believes that this is actually a "

"The quality of imported products may not be much different from that of domestic products, but their fashions,

It has a unique competitive advantage, and the brand image has gained a higher evaluation in the minds of consumers. This is a great need for domestic enterprises to learn and draw lessons from.

"According to domestic consumption demand, the Chinese government will take corresponding measures to further improve the satisfaction of domestic consumption demand."

Shi Yaobin pointed out that this includes both increasing imports and training domestic brands.

Some of these measures have been introduced and some are being studied.

Shi Yaobin, Vice Minister of finance, said that the next step is to integrate some high-end consumer goods and high-end services into the scope of consumption tax. At the same time, we will adjust the scope of the collection of cosmetics according to the direction of consumption tax reform.

We should reasonably expand the tax exempt varieties that our citizens need more, increase the duty free shopping volume moderately, and facilitate consumers to buy foreign products at duty free shops at the ports.

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Recently, Tmall international and Munich, Bayern, Germany (FC Bayern Munich) jointly announced the strategic cooperation at the headquarters of Alibaba group in Hangzhou.

Bayern Munich flagship store officially entered Tmall international.

The two sides also announced that the "2015 season Bayern star shirt" is expected to debut in Tmall international for China's 90 million Bayern fans in the first place. In the future, it will also release the major players limited ball Jersey and related products at the same price in the future.

Zhang Jianfeng, President of Alibaba group retail business group, announced that in addition to luxury goods and other brands, Tmall will have the intention to introduce some brands related to culture and entertainment.

The reporter opened the overseas flagship store in Munich, Bayern, and found that Chinese fans can not only customize the jersey with the name of Bayern, but also buy various models of men's money, women's wear and children's money, as well as the surrounding derivatives of Bayern's team, including Bayern mascot Berni, German beer cup, headphone and so on.

It is said that more German characteristics will be introduced in the future.

Fan Xiao Zhang said that the purchase of the team's peripheral products from official channels in the country has a strong guarantee in terms of quality and authenticity.

However, judging from the price of the official website, Tmall international is a little expensive.

For example, a home court jersey for the Bayern 2014/15 season will cost 599 yuan at Tmall international, and 25 yuan will be charged for postage through DHL international logistics, which will add up to 624 yuan.

Before he consulted Taobao's overseas purchasing agency, almost one piece needed about 400 yuan.