Luxury Brands Insist On Offline Expansion, Fast Fashion Brands, And More Online Channels.

According to the A.T.Kearney global retail development index report, there are about 11-15 luxury brands entering China as seen as a "mature market". China is still the place where luxury goods shine.

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For market entry, Brazil, Kuwait, China, Malaysia, Russia and Saudi Arabia are generally divided into mature markets. About 10-15 brands will enter, followed by 6-10 brands going to Azerbaijan, Jordan, Columbia, Mexico, India and other "intermediate markets"; and the "emerging markets" for luxury goods are about 5 brands for intelligence, Sri Lanka and Uruguay.

The report points out that for brands, access to emerging markets is important because they account for 30% of the global luxury market.

According to the report, the rich in emerging markets are more vulnerable to the economic crisis than the average person.

For the consumers in the three market, the market strategy and attitude of luxury brands are quite different.

Similar to China and UAE, the risk of luxury goods market is low, but competitiveness is also increasing.

Such an intermediate market brand in India will actively shape the brand image and be ready to seize the opportunity to become a top brand.

For those emerging markets that are more willing to break through, if they can overcome their initial difficulties, they will gain greater benefits in the long run.

In the online shopping developed Chinese market, luxury brands that only developed online in the past are in Rome as the Romans do.

However, despite the addition of online channels, luxury brands still insist on expanding online.

Hermes has opened fifth Maison Herm s in Shanghai, and even opened third stores in Chengdu.

Compared with the steady pace of luxury goods, the fast fashion brands of shopping centres in recent years are beginning to ebb.

The world's fast fashion retailers opened 264 new stores in 2014, including 80 homes.

Stores and 60 houses

Stores and 16 ZARA stores.

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It has also focused on the expansion of multi brand lines, but since last year, they have used more network channels to save costs in the expansion of low tier cities.