In The Past Two Years, XTEP Has Focused On Young People On The Platform Of Experience Shop.

CFO, the chief financial officer, said at a press conference that, based on industry recovery, product upgrading and improvement in inventory levels, data will not be less than the last quarter of the season.

He pointed out that in the next 1-2 years, shops will be maintained at around 7000, mainly based on experiential shops. They will not exclude other elements, including the provision of medical and rehabilitation advice and other services, and tend to develop in the form of strategic cooperation.

In addition, he expects sales growth in the same store to increase from 10% to below.

He said the group would push ahead.

Strategy, at present, the proportion of online income is in the number of units, and this year it can rise to low single digit.

Also refers to the past 1-2 years, the online platform is mainly a clearance channel, but now has gradually sold new products, the main attacking young people, in order to adapt to the market, the price will be cheaper than offline.

The group is committed to improving logistics and pricing capabilities, and hopes to strengthen web pages and launch its own application (APP).

For and international

In terms of competition, he pointed out that the consumption of international brands and mainland brands is different. The former mainly promotes higher grade products, while the latter has higher penetration rate in the 4-5 tier cities of the mainland, and the price performance of products is relatively high.

In addition, he points out that XTEP is currently ranked second in terms of revenues and profits, and will focus on domestic business in the future.

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