H&M'S Difficult Road Test After Not Renewed With Tom Berdych

Although this year's scenery is limitless for fast fashion brands, fast fashion brands have to work hard on sports as the trend of sports winds and Normcore winds become stronger.

On Wednesday, H&M confirmed that it would not renew its contract with Tom Berdych.

In the past three years,

H&M has always been the fashion representative of the fast fashion tycoon in the tennis tournament.

When 2012, competitors

After signing the five year cooperation agreement with Novak Djokovic and formally entering the sports market, H&M signed a brand master agreement with Tom Berdych in 2013. This is not only a game with its competitors, but also the first time that H&M has sponsored the top tennis players' costume in history.

In the past two years, H&M has indeed been trying to seize the opportunity of growth, launched two years ago.

Sports series, so far, H&M is committed to expand in order to occupy a seat in the field of sports.

Meanwhile, the government announced plans to open H&M sports Pop Up store in London in January 7, 2016.

On the opposite side, H&M Tom Berdych soon joined the Adidas camp, and even recently wore a red Adidas Jersey and left a self timer to write: "New Year's new equipment, looking forward to cooperating with the greatest sports brand Adidas."

In the cooperation between the two sides, Tom Berdych also brings more ideas to the competition. He often wears non-traditional patterns in the competition, including clothing with color and neon effects.

H&M said in a statement that H&M will no longer renew its contract with Tom Berdych. The brand will focus more on the promotion of H&M sports products, so it has chosen not to renew the contract, though they are satisfied with Tom Berdych.