How Do Fashion Buyers Approach Customers?

For marketing people, the main goal is to sell products. Different customers have different needs. How to find such demand is the key to the success of marketing activities. Demand can not be created, but it can only adapt to it. There are many ways to find customer needs. " Three meters principle "It means that when customers are three meters away from home, they can greet, smile and eye contact with customers. If you do not pay attention to this point and ignore customers, you will lose 3 single businesses a day, if the average is 300 yuan, you will be more than 320 thousand a year. So I hope all of you here can take the initiative to greet customers.

Now I find many shopping guides like to use "please take a look" instead of "welcome." As we all know, this "welcome to see" welcome speech just instilled a "look away" subconscious to customers. Let's talk about the role of the subconscious mind in human psychology.

In the morning, when you wake up and say to yourself, "I am in a good mood today, I am a happy person, so you may be happy all day." This reflects the role of the unconscious in human beings. So if you are used to saying "please look at it", please correct your statement immediately.

I think you must have this kind of experience. Sometimes when we shop in a store or shopping mall, we will encounter some overly enthusiastic shopping guides. They will greet you in a long way. When you walk into her counters, he will follow and follow, and start chattering about their clothes.

As customers, they like to have a relaxed and free shopping environment for their appreciation and selection. Instead of indiscriminate introduction, they will feel an invisible pressure and run away as early as possible. Therefore, we must avoid "not too enthusiastic".

Approaching customers is Shop sales An important step is also a very skillful job. Doing well in this area not only shortens the psychological distance from the customers, but also facilitates the transaction as soon as possible.

Finding customer needs Chr (34) is like Chr (34) doctors see patients for Chr (34). A good doctor will ask patients many questions before treatment. For example, when did you start feeling pain in your back? What were you doing then? Did you eat anything? Would it hurt if you touched your place? Would it hurt to lie down? Would it hurt when climbing stairs?

For marketing people, the main purpose is to put Product promotion Get out. Different customers have different needs. How to find such demand is the key to the success of marketing activities. Demand can not be created, but it can only adapt to it. There are many ways to find customer needs.

After understanding the needs of customers, we can judge whether our immediate customers are potential customers according to their needs. We do not understand the needs of our customers, like walking in the dark, wasting our efforts without seeing the results.