Tommy Hilfiger Luxury Luxury Brands Must Implement The "Buy And Sell" Mode.

Recently, the American luxury brand Tommy Hilfiger (Tommy Hilfiger) announced that from September 2016, the fashion week in New York fashion week will be released by multi-media broadcasting, and all the ready made garments will be available in retail, e-commerce and wholesale channels.

It is learnt that the next step of Tommy Hilfiger's brand strategy is to popularized the show, to the consumers and the media.

This September fashion show will first launch a series of cooperation between Gigi Hadid and Tommy Hilfiger for the public. The group will cooperate with a global multimedia publishing network. Once released, the group will debut at the full channel sales terminal, so that consumers and the mass media can realize the experience of buying and selling instantly. Gigi Hadid

In fact, this new mode has been praised by many brands in the fashion world.

Burberry recently announced that it plans to merge men's wear and women's clothing show four times a year in September this year, adjusted to two times a year, and people can buy all the latest show money online or offline at the same time. Physical shop display and media advertising will also follow up quickly.

In the past few months, there are many

Including Giles Deacon, Matthew Williamson, Misha Nonoo, ThakoonPanichgul and Rebecca Minkoff have decided to focus on the larger number of consumers brought by social media. Whether it is live show or the implementation of "watching is buying" is to shorten the distance between the brand and the consumer.

No matter how this pattern will happen in the future, big players do so in order to achieve better survival and development in a competitive and not ideal market environment.

Fashion golden boy Tom Ford (Tom Ford)

It also recognizes this pattern. The brand cancelled the original New York fashion week February 18th, but planned to take part in the fashion week in September. It also exhibited the autumn winter series of men's and women's wear in 2016.

In the same way, the latest show will be on sale at the end of the show.

In addition to that, the United States

(CFDA) also put forward a proposal to turn New York fashion week into a "look to buy" mode, advocating that "fashion facing consumers" will further commercialize fashion.

So far, consumers will have to wait for six months if they want to buy the latest version of the show. During the waiting time, people may not be able to maintain the heat for a while or forget the show.

Therefore, it is better to take advantage of the heat to satisfy consumers' desire to buy, to cater to their freshness and to stimulate sales.

On the other hand, in the existing mode, some originality or design of luxury brands have been plagiarized.

After the release of the new design, it will take six months to go public. This will give enough time for fast fashion brands to "imitate", and performance is often robbed by fast fashion.

Moreover, the design crash may also cause unreasonable disputes.