What Did Ma Yun Do To Make Sinopec Start Selling Clothes At Taobao?

At the 2016 China International Textile yarn exhibition, Sinopec Yizheng chemical fiber "Lun Lun" brand product was selected as "China fiber fashion trend". Li Lun can be used in bulletproof clothing, anti cut clothing, cold quilt and so on. In addition to Li Lun and Yi Lun, it is known as "super Imitation cotton" and has the superior characteristics of natural fiber and traditional synthetic fiber.

Sinopec has started selling clothes in the clothing and textile industry.

Reporters in Yizheng chemical fiber on Taobao home life experience museum to see, because just on line, at present there are not many things in the shop, there are 22 items of feather quilt, men's shirt, short sleeved T-shirt, gloves and car trailer rope.

In fact, this is not the first time Sinopec has opened shop in Taobao.

Last year, Taobao flagship store of Sinopec's Sen Mei Wuyi specialty convenience store opened its business, and Yi Jie convenience store launched a new step in cross-border operation.

Sinopec said that the online store is an extension of Yi Jie convenience store on the network platform. More than 50 kinds of special products, such as tea, wine, specialty snacks, mountain products, handicrafts and so on, can be bought in the online shop.

As is known to all, Sinopec started building a mixed ownership system in 2014. On the basis of consolidating and expanding the advantages of traditional oil and gas business, Sinopec vigorously developed new businesses and actively spanformed into integrated service providers. Especially since last year, the price of oil has been declining. In the era of low oil prices, Sinopec is constantly making efforts to spanform itself.

At the beginning of 2015, after the Sinopec 100 billion yuan of public funds arrived, the pace of layout of non oil business began to accelerate. According to "Securities Daily" reporter, Sinopec not only set up "Yi Jie clothing store" at many gas stations throughout the country, but also tried to sell vegetables, fruit, fast food and lottery tickets at various branch offices.

What needs to be mentioned is that ten days ago, the news of Ma Yun's visit to Sinopec headquarters of Alibaba's chairman of the board aroused the curiosity of the market.

What kind of sparks can Alibaba and Sinopec bring?

As early as last April, Sinopec had been working with Alibaba. It said it would rely on Ali to upgrade its traditional business. Embrace "Internet +" and realize the spanformation and development of Sinopec.

It is understood that Sinopec is relying on Ali and other enterprises in the cloud computing, big data technology advantages, part of the traditional petrochemical business upgrading, create a multi format business service new mode, in order to provide better quality and more convenient services to the public.

Sinopec said Sinopec will make use of Ali cloud to open up its internal information system, and cooperate extensively in promoting oil production, unified payment system, vehicle interconnection and O2O.

Industry analysts believe that as a traditional oil company, Sinopec is actively relying on the Internet to spanform. Sinopec has 23 thousand easygoing convenience stores on line, while Alibaba is the largest O2O company on the line. The two companies join hands and expect cooperation in big data and even electricity providers in the future.