Amazon'S "International Runway" Builds Up Nearly 1000 Sports Brands Around The World.

Amazon China announced the launch of a special shop, "the international running Pavilion", located in the outdoor sports classification, a collection of more than a thousand outdoor sports brands from the United States, Switzerland, Britain, Germany, France and Japan, and more than 100 thousand kinds of running goods.

The museum's products include jogging casual wear, professional running clothing, compressed clothing, running shoes, accessories, protective clothing, nourishment, sunscreen and other related products. Most of the sports brands except Nike and Adidas are something you haven't heard before:

Brand Brooks and Saucony, American compression clothing brand Zensah, Switzerland riding equipment brand Compressports, American professional sports brand Pro-tec, Zamst and so on.

Among them, Brooks is operated exclusively by Amazon, so their gimmick is the first gathering of the world's top four running shoes brands.

Li Yanchuan, vice president of Amazon China, said at a press conference at the runway that because of the partnership between Amazon and many other manufacturers, the choice of the running hall is the largest domestic electricity supplier, some of which are imported directly, and some are overseas direct mail.

For the newly promulgated Hai Tao tax reform policy, Li Yanchuan said: "we can balance the advantages of multiple channels (tax reform).

This is the core advantage that Amazon can buy brands that can not be bought elsewhere.

In fact, most of the products in the runway are originally sold on the platform, and some Saucony, such as one of the four jogging shoes, has its flagship store in Tmall.

There are only 4 brands that are exclusively imported from Amazon.

The establishment of the running hall is actually a way of shopping guide.

Yang Yang, director of the Amazon outdoor sports channel, told reporters: "take Compressport as an example. When the product manager first introduced last year, he only entered two hundred single products and sold it in 30 minutes.

At that time we realized that maybe our customers were more professional than those who did outdoor sports.

According to the data provided by Amazon, the sales volume of compressed clothing on the website has increased rapidly. The number of individual brands has increased by more than 10 times a year, and the running category has increased by 3 times.

"Many people do not actually run a lot, but at least their equipment is very professional."

Li Yanchuan said.

If you often stroll around the flagship store of sports brand, you will find scene type.

More and more popular.

At this point, the electricity supplier is really lagging behind. Amazon's running hall is a kind of attempt to divide running into sports subdivision.

But from the design of the international runway's page, the classification of the two level catalog is still classified according to the product category, which may be a part worthy of optimization in the future.

And those in the museum.

The Chinese market is a cake they want to share. Amazon has become a platform for testing water.

Li Peng, director of sales at Compressport, told us that the company has been participating in various activities so that consumers can experience products free of charge. But most activities are online, and they want consumers to experience buying online.

Helen, sales director of German brand CEP, said: "we value the revelation of offline activities and drainage to Amazon or other online platforms."

These "strange brands" are eager to try, but they have not yet decided whether to lay more channels in China and sell well online, which will be an important reference for them.

At the end of the conference, Yang Yang stressed that the promotional activities of the runners are seasonal new products, rather than cleaning up stocks.

But obviously, "new products" will only happen on those "newer" brands. There are only 46 Nike shoes in the running hall, and Nike will not be the selling point of the Amazon running house.