N Brown Annual Profit Slump Is Not Promising.

Although the electricity supplier business is very "money" in the current view, not all group transformation business providers will be as bright as expected. Recently released the 2016 fiscal year. N Brown There is no such thing as crowded onto the electricity supplier train.

It is reported that in the 2016 fiscal year ended February 27, 2016, the group's product revenue recorded an increase of 4.1% to 606 million 600 thousand pounds in the low digits, gross margin contracted to 56.2%, and operating profit in the 2016 fiscal year dropped 1.3% to 92 million 600 thousand pounds.

　　 operating profit There are 50 base points down to 10.7%. The group said that the reason for the decline was the group's transformation from catalogues to e-commerce enterprises in the past fiscal year, resulting in a decline in operating profits due to the cost of transformation.

In anticipation of the current fiscal year 2017, the group said it expected revenue from its products. Profit growth 50 - 100 basis points, the core profit profit rose 50 basis points throughout the year. The group's operating cost is still 2% to 4% due to the fact that the transformation is still unfinished. For this reason, although the group had 3.5% annual revenue growth, it was too cautious about the expectations for the 2017 fiscal year.

However, the group's transformation to half of the three major brands, nearly 2/3 of its revenue comes from online channels, and has double-digit growth. Group CEO also said that in addition, the group also said that the performance was quite good, and the digital strategy worked.