The Fabric Designed By Women In Shengzhou Is Well-Known Among The Famous International Fashion Brands.

Recently, Shengzhou Ke Er Textile Co., Ltd. welcomed a distinguished guest. Women's wear Kameni, director of brand design. "The cole team is creative and we are very happy to work with you." He said, holding Liu Shiying's hand in delight. On that day, the two sides signed a long-term cooperation agreement.

Liu Shiying is the design manager of "cole". In the past year, because of her design, "Kohl" has become the international first-line clothing brand including Valentino. Fabric Supplier. What many people do not know is that Liu Shiying was a car stop worker. "This is forced spanformation." She said with a smile.

"Kor" was originally a tie production enterprise. More than 10 years ago, the company imported high-end equipment to produce neckties from abroad. However, due to international demand and other factors, the tie industry is in a dilemma of overcapacity. "We had the best machines in the world but we couldn't make money." Zhou Haixiong, chairman of Kor Textile Co., admitted that, especially after the international financial crisis, the necktie's international demand was less and less. In Japan, for example, sales fell by 1/3. He began to discuss changes with his wife Liu Shiying.

"Once, we went to Hangzhou to visit Yintai." Liu Shiying recalls that because of her long-term dealings with silk fabrics, she was keenly aware that the ready-made garments made of silk jacquard fabrics would be tens of thousands of yuan. This touched her deeply. Subsequently, the couple went to the fabric market survey all over the country. "We found that these jacquard fabrics were almost empty in domestic production at that time." Silk jacquard fabric has complex production technology, but it is no stranger to Liu Shiying. Many high-end necktie fabrics are used in jacquard technology. "Many years of work as a truck driver. Liu Shiying said, it is difficult to design a jacquard dress fabric to win the market.

Liu Shiying began to study women's clothes quietly. Fabric Come on. For a long time, Liu Shiying often went shopping. "People spend money on clothes to dress themselves. She is devoted to studying jacquard craft." Speaking of his wife's strength, Zhou Haixiong showed a look of admiration.

With her husband's support, Liu Shiying spent 3 months designing more than 20 jacquard fabrics. "Rented a small booth in China Textile City to test the water." Unexpectedly, less than half a month, was ordered to empty. "Moreover, many buyers pay directly, hoping to get the goods as early as possible."

The test of water is successful, and Liu Shiying is more energetic. "The quality of jacquard is fine and realistic." In the new product showroom of "Kor", Liu Shiying picked up a silk jacquard fabric with rose pattern, saying that such a concave and convex feeling, weaving a comfortable and delicate effect with yarn, often requires repeated experiments. "The best design also needs equipment assurance."

This is Zhou Haixiong's "master of the family". While his wife devoted himself to the design, he began to spanform the equipment according to the fabric design requirements. "You see, like this kind of embroidery, composite, coating, bronzing, patches, and other processes, we can achieve it on the machine we have rebuilt ourselves." Last year, an engineer from a famous clothing brand in Italy came to "Ke Er". He was surprised to see these "operating equipment". He thumbs up his thumbs and praises repeatedly.

Over the past 3 years, more than 70% of high-end women's wear fabrics have been exported, many of them are well-known brands in the international market, and their annual sales revenue has maintained two digit growth. From a tie enterprise to a new high-end dress Fabric Design, development and production, "Ke Er" opened up new room for growth. "The profits of one meter high-end fabrics even exceed hundreds of ordinary ties." Wang Xiangming, Deputy Secretary General of the Shengzhou necktie Industry Association, said that "Kor" is a successful example of the spanformation and upgrading of the tie industry in Shengzhou.