"Simple But Not Simple", Lee Lang Focuses On Products Capturing Young Consumers.

Youth licensing is now a trend.

From fashion to beauty to skin care and so on, there is no doubt that the importance of being younger.

The consumption pattern is facing major changes. Y generation and Z generation are becoming the main force of consumption. No one dares to belittle their consumption potential, especially in the fashion and fashion industry.

In the face of changes in consumer groups, the traditional men's clothing brand, as early as 2016, launched the LILANZ LESS fashion MORE IS products to enhance brand image and attract new generation consumers.

In addition, the traditional brands such as Hai Lan's home, Metersbonwe, Semir and so on all excavate from the spokesperson, the brand style and so on excavate the brand and the younger generation's conjunction point, focuses on the younger generation's main expense crowd.

Is it true that brands can be truly younger with young stars as spokesmen? The answer is not necessarily.

Whether a brand is truly young and dynamic is not displayed by young people and popular elements, but depends on the product itself.

Clear brand positioning, focusing on product innovation, a brand can achieve high quality pformation, such as Li Lang, seven wolves, Reebok and other brands, even without replacing the spokesperson, compared with the past publicity style, but now the style of painting shows a younger feature, which is the key point of the product itself.

Nowadays, consumers' understanding of products is much better than before. The developed Internet society has given them convenience and ease to compare different choices, and more clearly know what they want.

In this regard, the traditional men's wear brand launched Li.

Focusing on the essence of dress, we should focus on the creation of style and style.

Brand "simple but not simple" product thinking, from the beginning of design began to explore the men's clothing world of all kinds of classic and avant-garde, bright and trend elements and single products, put it in the archives, thus extending the product design ideas, successfully captured a new generation of consumers.

In the 2018 autumn new series, Li Lang light fashion based on the future positioning of the image, from the coat, shirt, trousers and other basic single products, through collection, polymerization, combination to create avant-garde luxury, charm, counterattack, distinctive fashion.

Among them, the new product of the autumn 2018, reconstructing futurism series, through the interpretation of the constantly being dismantled and rebuilt in the future, and using the 100% sheep skins with the high difficulty bright silver coating technology to create the real leather fur, the texture and the version form the fine, the fashion individuality characteristic, causes it to be full of the avant-garde luxurious, the science and technology, the mysterious science fiction design sense.

The progress of society in the times has prompted people to constantly subvert.

But it has been hindered. The French tide brand Vetements is a clear example of its rebellious and cool style.

The freshness retention time is very short.

At the same time, the revelation of Vetements expresses that the basic and classic sections are forever retained, and then retro elements are constantly appearing in the design of major brand costumes, such as lattices, stripes, wave points and other popular elements in the 80/90 era, which continue to occupy the wardrobe of young consumers.

For fashion retro tide, Li Lang proposed

The trend is a samsara, seemingly similar but different.

Based on the study of popular elements in various years, Li Lang used grid elements in new shirts, and through the design of creative, edition, tailoring, fabric and other details, he added black and white three color structural stickers on his chest.

And in the fashion industry that is changing and changing,

It is classic and eternal. Reliable, durable and casual is the classic character people give it.

Li Lang's #MY PURE JEANS# stereoscopic cutting, continuous research version, improved traditional cotton denim fabric, flexible and flexible, comfortable and not tight, favored by cowboy lovers.

In complex costumes

Many brands and rich categories often disrupt the shopping choices of male consumers.

In this case, the brand is more responsible to express the key connotation, and clear consumer groups, to win high-quality consumers.

In this regard, the new series of Li Lang's visual expression and brand connotation all highlight the difference from the men's clothing brand in the market. Aiming at the new generation of consumers, a group of new groups who seem to be ordinary but have a unique pursuit of clothes are highly loyal.

Diversified products are the key to attracting consumers, such as

Underwear,

Other categories are the focus that consumers should pay attention to. In addition, the scarcity of men's clothing brands of high quality and multiple categories result in consumer choice restrictions, and male consumption demand is in a state of being not satisfied for a long time.

Domestic brands also gradually take the potential of this market into account, and constantly introduce all kinds of products to meet the needs of consumers, such as Lining, a sports brand that drives the tide of Chinese goods and sports. It accurately catches the consumption demand of Chinese young consumers and extends more series of attracting loyal young consumers.

For example, men's clothing brand Li Lang, designer brand Jiangnan cloth and clothing continue to strengthen the expansion of the brand matrix, multiplex many categories, seize the new generation of consumer market.

In addition to men's clothing business, Li Lang vigorously excavated the country.

Economy, increase market share, launch REAL underwear, simple design to bring new consumption upgrade, new experience, combined with the proportion of Asian men's body, trying to provide a more relaxed and free dressing experience on the single profile, to meet the consumption needs of millennial consumers.

In addition, Li Lang also put forward shoes, socks and other categories, the RELINE series light.

Lightweight design, structural mechanics, shock absorption and material engineering perfect combination, enhance the flexibility of movement, give consumers extraordinary wear experience; socks, fabric elasticity and retraction, high-quality knitting socks, more powerful, more closely, creating the ultimate comfortable foot feeling experience, commonly known as: good shoes should be equipped with socks, will bring different experience products to consumers.

Chinese young people are becoming more and more interested in fashion trends, and clothing brands join the market with unlimited potential.

At the moment of changing consumer demand, brand attractiveness is no longer the primary goal of consumers, but also the product itself and multiple categories.

For the new consumer market, Li Lang will be a fresh, pluralistic, individual element in his product matrix, to better convey the concept of youth and vitality to consumers.