Top 10 Men'S Clothing Companies Listed In 2017 Were Successful In Brand Upgrading.

First, the sales of men's wear market slowed down year-on-year, and the industry concentration increased further.

For domestic

For many years, it has become a development.

In the most mature sub industry, production, management, marketing, brand men's leisure shirt establishment and other links are becoming more reasonable and perfect.

Men's clothing pattern has gradually formed an international category layout, business dress, business and leisure.

The concept of outdoor recreation has been further divided into Chinese men's consumption concept.

According to Euromonitor data, in 2000 -2010, the market size of China's men's wear industry expanded rapidly. After 2012, the domestic men's clothing industry began to adjust periodically, and the growth rate of the industry continued to decline. This period corresponded to the slowdown of China's economic growth period, and as China's economic growth trend stabilized.

The growth rate has also stabilized. In 2017, the size of China's men's wear market was 534 billion 596 million yuan, up 4.4% over the same period last year.

Looking ahead, it is predicted that the growth rate of domestic men's wear industry will also keep the same trend as China's economic growth rate in the future, and it will develop steadily in the long run. According to the forecast of Euromonitor, the average annual compound growth rate of China's men's wear market will be 3.71% in the next 5 years.

It is worth noting that in the early years, due to the low entry threshold of the clothing industry, there are many small businesses and small factories on the market, resulting in the dispersion of the domestic men's wear industry and the low concentration of the whole industry.

In recent years, the concentration of men's clothing industry in China is still increasing, in 2017, the CR20 market rate has reached 23.1%.

As the men's clothing industry is paying more and more attention to fine operation, focusing on product quality and design capability, the advantages of leading enterprises will be highlighted, which will fully benefit from the improvement of industry concentration.

Under the background of consumption upgrading, new consumers pay more attention to quality brands.

The competitiveness of high-quality leading enterprises can be further strengthened.

In recent years,

The process of pition from traditional formal clothing to more casual and comfortable leisure has been further accelerated.

Therefore, focusing on young product development, accelerating fabric upgrading and promoting the development of multi brand enterprises will have more adequate growth momentum.

Two, the financial indicators of men's wear listed companies have been improved as a whole, and the upgrading of products and brands has been effective.

In 2017, 10 listed companies in the Shanghai and Shenzhen two menswear sectors achieved a total operating income of 45 billion 191 million yuan, a net profit attributable to the parent company of 6 billion 954 million yuan, and overall revenue net profit continued to improve.

Observation, men's wear plate has undergone many years of channel adjustment, superimposed economic slowdown, weak consumption and market linkage factors, some channel adjustment in place, good quality performance of the company's performance, but still a considerable part of the company's main business operation is not ideal, strategic pformation effect is not prominent, dragging the plate overall net profit performance.

At present, men's wear listed companies have also made remarkable achievements in product and brand upgrading. Mainstream middle and high-end men's clothing enterprises have launched new vice cards, and their design styles are younger and more fashionable. Their age group has dropped from 35-45 years old to 25-40 years old.

Seven wolves, as the leading men's wear, accelerated the growth of the seven wolves revenue in the context of the industry's warmer.

The seven wolves have made great efforts in online pformation. The online share has increased from 10% in 2013 to 42% in 2017.

In terms of extension, the seven wolves were pformed into "fashion groups".

In the past two years, the strategic direction of seven wolves has been pformed from "pure industry" to "industry + investment" operation mode, and actively participated in the online and offline fashion consumption formats. The self styled and acquired fashion apparel brands include Saint worth, WOLF TOTEM, OWOOO pride and 16 degree ME NORD. In addition, the seven wolves invested 320 million yuan in designing brand Karl Lagerfeld China operation entity, obtained KLSH's trademark right to use in the Greater China region, entered the luxury industry, built seven wolf fashion group, and created a new profit point.

In the background of the industry's warmer growth, the growth rate of revenue has been significantly improved. Nine Mu Wang has optimized and upgraded the channel, and Guan Xiaokai has increased the number of stores by 146 in 2017.

In 2017, the cash / business income (cash to cash ratio) received by goods and services received by the nine Mu Wang was 114.6%, and the net cash flow generated by business activities was 19.35% higher than that of the brand clothing sector.

In terms of extension, at present, the brand matrix of the nine herd kings has been gradually improving. The brand of personality trend brand, which is mainly based on FUN brand, has broken even, and further improved the brand matrix by investing in other trends and fashion brands, so as to cultivate new growth points.

The gross margin and cost rate of men's clothing industry have maintained a downward trend, reflecting the industry's strict control over costs, improving the level of meticulous operation, and putting more energy into the products themselves, and the price performance of products has been continuously improved.

Three, men's wear industry to force the electricity supplier

According to statistics, sales of Tmall men's clothing industry reached 78 billion 800 million yuan in 2017, an increase of 40.5% compared with 56 billion 100 million yuan in 2016.

From the brand point of view, the top ten of men's clothing sales in 2017 were: Playboy, UNIQLO, Hai Lan's home, Semir, Jeep jeep, GXG, Heng Yuan Xiang, JACK&JONES, Mark Ed Faye and Taiping bird.

Among them, Playboy sales in 2017 amounted to 2 billion 270 million yuan, sales volume was 16 million 290 thousand, the market share was 2.9%, leading the 2017 men's clothing brand sales list; secondly, UNIQLO ranked second in sales of 1 billion 480 million yuan; Hai Lan's home ranked third, and 2017 Hai Lan's home sales amounted to 1 billion 160 million yuan. It is worth mentioning that the sales of men's brands in the 2017 men's brand sales rank before 2017 were over 1 billion yuan in 2017.