"Clothing Merchandising" Public Welfare Training Course

In July 21st, the public welfare training course of "clothing merchandising" was launched by the Shenzhen municipal SME Service Bureau and Shenzhen garment industry training school. In the class, Cao Yajian, vice president of Longhua's ten skilled craftsmen and Shenzhen clothing industry training school, taught basic theories, product design, merchandise launch, product production and market research and planning, etc., to help enterprises lay the foundation for brand development and grasp the core spirit of brand management.

The development of China's garment industry has entered the stage of brand operation, and there are many domestic clothing brands. With the entry of many foreign brands, the market competition is becoming increasingly fierce. After more than thirty years of development, Shenzhen's clothing brand has taken the lead in the whole country. In today's information age, consumer brand awareness is strengthened and impulse buying rate is reduced. The brand development path of clothing enterprises is complementary to each other in the three links of design, production and marketing. In the public welfare training course of clothing merchandising, the core of Cao school has explained the internal relationship between brand positioning and market positioning. With specific cases, it is of great guiding significance for brand development to analyze the right time, the right place, the right price, the correct quantity and the right commodities to satisfy the customers' desire and demand.

In the classroom, the students are also very committed to seriously absorbing knowledge and experience. A student engaged in fashion design said, "nowadays, the overall market environment is not good enough. The clothing business has not been done well before. This also allows enterprises and employees to transform and upgrade. As we do design, we should not only concentrate on drawing, making new models, but also have more knowledge of the market. If we have more time to go around the market, it will be impossible for us to do business behind closed doors. I am very grateful to the government and the school for providing such an upgraded platform. I will cherish the opportunity and study hard.

It is understood that the lack of talent training programs in the garment industry to alleviate the shortage of talent, enhance the professional ability of the on-the-job personnel, enhance the core competitiveness of the brand, provide effective support for the enterprises to provide more learning opportunities and development opportunities for the employees on the job, and attach importance to the governments and leaders of all levels in Shenzhen. At present, Shenzhen garment industry training school has launched a number of public training courses such as "computer hand-painted renderings", "clothing new retail", "clothing material reengineering", "Visual Merchandising - window display design" and other public training courses. It helps Shenzhen's garment industry upgrade and transform, improve the professional quality and professional skills of employees, make up for vacancies in post technology, and make Shenzhen design integrate with international design.

Excellent photo taken by Hongkong Fashion Institute:

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