Remake "Lulu Lemon"? Why Does Capital Favor Yoga Costumes?

In recent years, the Yoga dress market has been favored by the capital, and many yoga clothing brands have been financed. Analysis of the industry, since the Canadian sports brand Lulu lemon swept the world, the capital side is also looking for and hatching next goal, in the sports and leisure market is becoming more and more popular now, the capital side expects that there will be more "Lulu lemon" in the future.

Yoga clothing brand is favored by capital.

Recently, Varley, the British sports brand, announced the completion of its $5 million financing. It is reported that the investor is Anders Pofson, chief executive officer of the group, and Ron Denis, the former president of Mai Karen technology group. Varley said that the use of the financing to accelerate the growth of Asian business, while further expanding the business of e-commerce, and strengthen the wholesale and retail channels.

It is reported that Lara and Ben Meade husband and wife two people founded in 2014, the main products are yoga costumes, including sports tights, vests, hoodies, sports bra, sales channels for the official website and retail stores. By the end of September this year, sales in the first three quarters had risen to $10 million.

In addition to Varley, there are also some yoga dress brands also favored by the capital, such as the Outdoor Voices, which announced the completion of the C round of $34 million in March last year, and the total amount of financing has reached $57 million.

It is understood that the outdoor sound was founded in 2013, is headquartered in Texas, USA, mainly produces and sells yoga sports tights, sports bra, T-shirt, long sleeved sportswear and so on.

One of the reasons why the outdoor voice is popular is its brand influence in social media. It is reported that the brand has 200 thousand fans on social software Instagram and a large number of influential brand ambassadors, including Harry Stiles, Natalie Portman and other Olympic skiers Nina Luci.

Domestic yoga clothing brand particle fanaticism is also the darling of capital. In June this year, the particle fanatics announced the completion of nearly 100 million yuan B round of financing. This round was led by founder partners capital, capital and Sheng Wan culture. Previously, particle fanatics had won investment from Feng Shui capital, share investment, and neighboring star ventures.

In addition, the yoga clothing brand Maya completed the 40 million yuan A round of financing in May last year. The leading investors in this round of financing are Sequoia Capital and Chinese culture, with the investment side as volcanic rock capital and meta key capital.

Maya was founded in 2016, the brand positioning is "for Asian women exclusive research and development" yoga clothing brand, product design has joined ballet cross ties, marble texture and many fashion elements.

Capital expects the next "Lulu lemon"

Why do yoga costumes be touted by capital? Liu Liang, a clothing industry expert, told the Chinese Commercial Daily that since the performance of Lulu lemon exceeded expectations, more and more capital side realized that such a small article like yoga dress could also make a big article. They hope to hatch the next "Lulu lemon".

Lulu lemon is really very famous in the investment circle. Since its listing in 2007, Lulu lemon's share price has risen 1072%. The stock price of Lulu lemon has risen 54.93% this year, which has significantly exceeded the overall trend of the market. It is one of the best performing stocks in the Nasdaq 100 index.

Lulu lemon's latest quarterly results show that its revenue grew 22% to $883 million 400 thousand compared with the same period last year, and its profit grew by 31% to 125 million US dollars over the same period. The data exceeded the expectations of Wall Street analysts. At the same time, Lulu lemon also raised its profit forecast this year.

Lulu lemon CEO Calvin MacDonald said: "we are satisfied with the sustainable development of our company's business. With the promotion of the three growth pillars of product innovation, omni-directional experience and market expansion, our company's performance has been making progress. As Lulu lemon continues to enter the new field, there is a more important "T stage" waiting for us.

Apart from the success of Lulu lemon, the capital side has been inspired. More and more women are practicing yoga now, and more men join the Yoga team. Liu Liang said, "the consumption group of yoga is gradually growing, so that no capital side or brand spends too much time developing the market. Besides, yoga is not only a sport, but also a way of life. For the capital side, it is a good story full of imagination.