How Did 2019 Tmall Double 11 Break 200 Billion Yuan Dress Performance?

In November 11th, when the zero point struck, Tmall released data. In 96 seconds, Tmall's electricity supplier turnover volume was 10 billion yuan, 5 minutes 25 seconds breaking 30 billion, 12 minutes 49 seconds breaking 50 billion!

As of 11 pm 14:21 27 seconds, the transaction volume exceeded 200 billion, 8 hours earlier than last year, 7 minutes and 10 seconds.

With the release of Tmall's electricity supplier data, the brand's transaction data is released on a continuous basis. What is the overall performance of this year's clothing from the published data? Zhongfu's online order.

　 Women's wear

4 minutes and 02 seconds, the entire brand of Taiping bird group is over 100 million. The 11th double 11 of Taiping bird ushered in a new peak again.

1 hours and 09 minutes, Eve's brand turnover exceeded 200 million, 7 hours earlier than last year. Evry's single brand sold more than 200 million at 1.42, 11 hours earlier than last year.

As an Amoy brand, the sales volume of double eleven Korean clothing homes has exceeded one hundred million mark this year, 01 minutes and 55 minutes. Because this is a brand that concerns consumers, it can naturally get consumers' favor. This year, the booking number of Han Du Yi house has been more than 2018 for 4 minutes in the first eleven days before the pre-sale.

Up to 8:56 this morning, LILY business fashion 2019 Tmall double 11 shipments broke 100 million. Lily business fashion shows the characteristics of new women with fashion, and shows the self-concept and unique color of women with fashionable and modern new posture.

Data show that as of 10:53, the sales of fashionable clothing exceeded 1 billion yuan. In order to prevent the offline stores from expanding too fast, Aya fashion has slammed the brakes on the opening rhythm, banned the stores with low sales, and made efforts to o2o mode.

　 Men's wear

The performance of mousse group is only 4 minutes and 36 seconds. The GXG brand has broken 100 million in 7 minutes and 36 seconds at double eleven.

Pacific bird's men's wear is up to 14 minutes and 13 seconds, and Pacific bird's men wear 100 million.

As of 09 hours and 10 points, the sales volume of Li Lang exceeded 100 million yuan, and the single store of Lee Lang has exceeded 92 million 180 thousand.

Since 0 o'clock in November 11th, Tmall's Roman store has gained 43 million sales in 1 hours.

motion

Lining double eleven opening 1 hours 30 minutes, Tmall Lining flagship store sales broken 300 million. Li Ning's original trend pieces show a new design style from clothing, shoes and accessories, design new functional products for young people, and highlight the personality and style of young people.

2019 double 11 opening 1 hours 21 minutes, Anta brand sales one billion. Anta has played a different style in this year's double 11, launching meteorological station 11.11, joining hands with Chen Feiyu to play Anta tmall flagship store and broadcast real-time news.

Nike, the world famous sports brand, spent 1 minutes and 45 seconds, breaking 1 points at 1 hours and 29 minutes. Nike has been benefiting from e-commerce and digital marketing since its participation in tmall China's double 11 activities. Nike's official website has also launched activities such as 50% discount and 20% discount to join the carnival shopping force of the double 11.

The current sales volume of double eleven 360 degree is 81 million 130 thousand. Compared with last year's 56 seconds, the turnover of outdoor sports industry exceeded billion yuan. Five minutes later, the turnover of footwear industry reached over billion yuan. This year's turnover of 361 degrees is obviously unsatisfactory.

XTEP double 11# points burn instantly, 28 minutes full net break 100 million, 1 hours 58 points XTEP children over the whole day last year!

　 Leisure time

2019 Tmall double 11, UNIQLO used 16 minute turnover to break through 500 million, the fastest speed in history, and become the leader of Tmall online clothing brand.

Metersbonwe's 2 hour total channel sales exceeded 420 million. The hot brand top5 is divided into other down garments, sweaters, sweaters, jeans and casual pants.

As of 9:59, Semir electricity supplier sales exceeded 1 billion 100 million yuan. In the seventh year, Senma participated in the double 11 event, which took 3 minutes and 51 seconds to break the hundred million mark, 10 minutes and 07 seconds to break the hundred million mark, 49 minutes and 48 seconds to break the 500 million mark, and 6:36 to break the one billion yuan mark.

Up to 0 hours and 78 minutes, Bosideng sales of 72 countries in the world exceeded 414 million, exceeding the total sales volume of last year.