Taiping Bird Anta Develops The Female Consumer Market Jointly With Mulan

"The male rabbit's feet flutter, the female rabbit's eyes are blurred."

In the desert, Huang Sha, armed with sword and horse, killed the enemy in battle.

In the hearts of people, Mulan is a beautiful color in the long history of China.

Recently, the 38 women's day hit the "Mulan" movie. Mulan's independent and special heroine image once again entered the public eye.

Taiping bird X Hua Mulan: natural sown hard to abandon oneself

Walking in the forefront of the trend and the national wind, Taiping bird is willing to let go.

As early as February 24th, Taiping bird announced the first wave of Taiping bird Mulan cooperation series. The T-shirt with black and white main colors was rubbed into the cheongsam, the button and embroidery national wind design, and the unique splicing sleeves made the T-shirt more interesting.

Apart from the conventional T-shirt, Taiping bird made the first attempt to design an improved Han suit in the Mulan cooperation series. Based on the Hanfu style skirt and chest, using the water green and pink white tone, from a boudoir girl to a valiant woman, it is a good example of a woman who doesn't want to be a lover.

Anta X Mulan: no fear of challenges, bold expression

In March 2nd, Anta official Xuan Anta Mulan joint series will be launched at zero on March 5th. The joint series includes tops, tight yoga exercise pants, casual shoes, jackets, half skirts, shorts, satchel and so on. With ink painting and animation printing elements as the main elements, Mulan combines the dauntless spirit of the father and the spirit of Anta never stops, announces the awakening of women's strength.

The two groups are concerned about the female group and the younger generation of female consumers.

Catering to female consumers

With the rise of women's independent consciousness, women's concerns about clothing have also changed. The pursuit of individuality and comfort has been constantly mentioned in the clothing market in recent years. So there is a neutral sex dress with a fuzzy gender gap and a brand of underwear that is simple and comfortable. The clothes that are "suggestive of sex" have been refused to dominate the underwear market for decades.

"Stick" young people

The Harvard Business Review wrote in an article that all sectors of the world are "courting" young people. The clothing industry is no exception. In highly saturated women's clothing market, the brand should not only establish its interest labels, but also create its values, so that consumers can have viscosity with their brands, develop their consumption habits and establish loyalty.

Playing the joint name is not the main purpose of Taiping bird and Anta. Further research is needed to further open the consumption market of young women and attract young consumers.