Feel The Vigorous Power Of The "Tide" Of The Dalang Wool Industry Towards The Future

In the afternoon of March 14, Dalang, the wool weaving capital of the world The representative clothing brand "Impression Grassland INICIO", together with Dongguan Urban Trend IP -- "Trend Dongguan Match Box", held the grand "Mose Impression Grassland 2024 Summer New Product Release Show", so that everyone can feel the integration of traditional industries, innovative aesthetics and ecological nature, make the development of trend culture enabling industries perfectly present, and feel the "tide" of the big wool industry To the future, Let the beauty of Dalangmao be seen 。

　　 Source: Dongguan Daily

It is understood that at present, the "Fashion Dongguan Match Box" urban art time has entered the 3.0 stage of "creating originality and brand extension", and has launched "Dongguan Fashion N Featurette". This strong cooperation with Dalang, the world wool textile capital, will effectively enhance the corporate image and product promotion empowerment of Dalang, and help Dongguan polish the urban characteristics of "scientific and technological innovation+advanced manufacturing".

　　 Source: Dongguan Daily

It is reported that Impression Grassland is an excellent clothing enterprise representative of Dalang integrating design, research and development, production and manufacturing, and physical store retail. The enterprise is exploring traditional industries "Rise against the wind" On the way of cultural empowerment transformation, we are committed to opening up the context of trends and traditional industries, constantly exploring new technology of plant dyeing, and under the blessing of regional characteristics and creativity, we really design for life. Our clothing works have won the National Fashion Award for ten consecutive years, becoming one of the models of successful transformation of Datang.

Dalang is the largest wool industry cluster with the most complete industrial chain in China, with an annual output of 900 million sweaters, and one of the five sweaters in the world is from Dalang. Dalang, with only 97.5 square kilometers and 750000 permanent residents, supports 25000 wool market players and 72 billion yuan of annual trading volume of the whole wool industry chain. At the 20th "Textile Fair", 60000 people were attracted to the fair, and the intended turnover reached 3.2 billion yuan.

The city's first national level market procurement trade pilot achieved another success, with the cumulative export scale exceeding 120 billion yuan since its operation, and the export volume contributed by Datang ranked first in the city. Dalang has successively won many national woolen industry business cards such as "China's Famous Woolen Sweater Town", "China's Woolen Product Purchase Base", "China's Woolen Product Purchase Base", "National Foreign Trade Transformation and Upgrading Demonstration Base (Clothing)", "Jointly Building a World class Woolen Textile Industry Cluster Pilot Area", and has become the "leader" of the world's woolen textile industry.

　　 Picture: Zhang Chaoman

In recent years, in order to promote the transformation and upgrading of enterprises and reverse the bottleneck of brand development, Dalang Town seized the major opportunity of the provincial "high-quality development project of hundreds of counties, thousands of towns and thousands of villages", implemented the "Dalang Selection" brand action plan, highlighted the transformation and upgrading of the cultural empowerment of the wool industry, and led the development of the wool industry in branding, fashion, digitalization and high-end. At the same time, Dalang Town actively encourages the innovative development of traditional enterprises and pursues fashion re innovation at the design end. From "one hair" to "one piece of clothing", from industrial clusters to brand clusters, Dalang always leads the new track of sustainable innovative development.

Actively promote the industry of Dalang wool weaving industry to accelerate the upgrading of Dalang manufacturing to Dalang "smart" manufacturing and extend from production to creativity. Empower the development of wool weaving industry with "Dalang optimization"+cultural action plan. Improve the "gold content" and "new content" of the industry through various elements such as fashion, trend and creativity, and attach the most distinctive fashion label to Dalang's traditional industry, Promote high-quality industrial development.

In recent years, Dalang Town has focused on the creation of "Guangdong Province's Home of Woolen Weaving Culture and Art (Woolen Weaving Arts and Crafts)". Through the integration of culture and tourism, it has integrated and collided the woolen weaving arts and crafts with the woolen weaving industry, and created the main woolen weaving activity brands such as fashion woolen weaving season, woolen weaving customs and culture festival. Among them, "Woolen Weaving Customs and Culture Festival" has been selected as the first batch of "one county, one product" in China Typical cases of characteristic culture and art have become the only town street on the list in Dongguan.

At the same time, 28 villages (communities), enterprises, schools and other cultural positions are linked through cultural centers, libraries and shared spaces. In addition to training, exhibitions and other activities related to woolen weaving, there are also trend featured activities such as graffiti art theme, woolen card printing device exhibition and so on. In combination with the construction of "Weaving Fair" and "Fashion Dongguan", it integrates fashion elements such as wool clothing catwalk, wool fashion display, designer's night, wool culture and creativity, and plans a small, refined, fashionable and beautiful "wool party trend concert" to immerse in interaction, innovate and create the vitality of wool culture, so that wool culture and design can fill more people's lives, Further polish the name card of "China's famous woolen sweater town".

Taking advantage of the national "village BA" and "endorsement sheep" hot spots, ingeniously integrating the sheep culture and sports spirit with the natural ecology, coffee, wool weaving and other cultures, we launched the "endorsement sheep" co branded cultural and tourism products of the textile fair, such as "Fengshan · Yangshu", "Yangpen Coffee", and so on. With the "endorsement sheep" hot spots, we will drive the marketing of Dalang's cultural and tourism industry, and enable high-quality development of the industry with wool weaving culture.

Actively promote the innovation and development of traditional wool knitting techniques. Through the manual knitting of colorful yarns, create a number of unique cultural and creative products such as "wool woven litchi, nai li, horseshoe", promote the integration of wool knitting arts and crafts into the life of citizens, and combine wool knitting arts and crafts with furniture, home decoration and trendy toys, Let the fashion wool culture empower the industrial development and stimulate new blood for industrial development.

(Source: Cultural Tourism Dalang)