Brilliant Opening: Fashion China

In front of us, there are a lot of people, and in front of us, there are many people. All these constitute the most vivid and real scene in 2024 CHIC Paris at Who's Next.

From September 8 to 10, WHO'S NEXT, which has attracted worldwide attention, opened in Hall 7 of the Versailles International Exhibition Center in Paris, France.

At the helm of CHIC, this CHIC Paris at Who's Next "Fashion China" exhibition group appeared at the core of the ready to wear exhibition area, gathering LANCY, Shangshan VAN SUNSUN KEYONE、TYPETAIL、TRUI BERRA、CHICHY、 Robin Hood, VERMO, DAO XU, COME&GO, LUCRE, ALFRONCE and other 16 Chinese fashion avant-garde forces have brought sincere works with independent style and rich cultural connotation, which are favored and stopped by professional buyers around the world.

Harmony resonance, mutual radiance and reflection towards the future

In today's increasingly turbulent tide of globalization, brand "going out to sea" is not only an inevitable choice for enterprises to seek new growth points, but also an important manifestation of Chinese cultural confidence and international influence. Based on the local market and looking at the world, CHIC actively explores and develops the international "sea going" path of Chinese fashion brands to enhance the international influence of Chinese brands. This is not only a strategic consideration for big country brands to go global and enhance their international influence, but also the mission and responsibility of CHIC, as an industry leader, to lead a number of Chinese fashion brands to ride the wind and waves and accelerate their progress on the international stage.

As the vanguard of China's fashion power, the CHIC Paris at Who's Next "Fashion China" exhibition group carries the major mission of promoting the internationalization of Chinese clothing brands and promoting cultural exchanges and cooperation between China and foreign countries. Jiao Pei, the full-time vice president of China National Garment Association, said at the reception that the exhibition group of "Fashion China Fashion China" carries a major mission of promoting the internationalization of Chinese clothing brands and promoting cultural exchanges and cooperation between China and foreign countries. This brand going to sea is not only a commercial activity, but also a journey across national boundaries, cultures and values. At the 60th anniversary of the establishment of diplomatic relations between China and France, the Chinese fashion brand strategy and the global fashion industry development context that resonate with each other will once again set off a new upsurge of resource convergence, accumulate strength for the pace of China's clothing industry to become a fashion power, and is an important milestone in the development of Chinese brands.

It coincides with the 60th anniversary of the establishment of diplomatic relations between China and France and the 30th anniversary of the establishment of WHO's NEXT. The participation of the Chinese fashion exhibition group has injected new vitality into WHO's NEXT. Fr é d é ric Maus, CEO of WHO'S NEXT, said: "We warmly welcome you to WHO'S NEXT again. This is our second cooperation. On behalf of the sponsor and myself, I would like to express our sincere thanks to you. Since the first cooperation, WHO'S NEXT has been committed to becoming a bridge between Chinese and French fashion, hoping to provide a platform for commercial and cultural exchanges for Chinese exhibitors. The booth of this CHINA FASHION exhibition group is located at the core of the venue, and the booth has also been carefully arranged to provide you with better exhibition opportunities. I wish you every success in this exhibition. "

On the same day, Jiao Pei, the full-time vice president of China National Garment Association, held a meeting with Pierre Fran ç ois Le lou ë t, the co chairman of the French Federation of Fashion and Garment Industries (UFIMH). Jiao introduced the development process and exhibition plan of China International Garment Fair (CHIC) to the other party, and both parties expressed their hope that the scope of cooperation could be further expanded to make the Chinese and French fashion industries closely linked, And jointly promote the prosperity and development of the global fashion industry.

　　 Leading edge products, precise handling of points of interest

The oriental wind is full of spring, and the bright appearance of the Chinese fashion exhibition group undoubtedly adds a touch of beautiful scenery to this international fashion feast.

The Chinese exhibition group was highly praised by the on-site audience with its brand concept of great cultural value, fashionable on-site display, and products with a sense of design and quality, and the international buyers were even more appreciative.

　　 Business opportunities are booming and international influence is soaring

After signing the contract, the cooperation started to laugh. The value of the exhibition lies in the achievement of business cooperation. 2024 CHIC Paris at Who's Next will become a golden window for global designers and buyers to find new opportunities and establish new cooperation on the first day of its launch. They have expanded the "circle of friends" of global customers by participating in exhibitions. The China Fashion Exhibition Group believes that this "sea going" trip will become an important milestone in the brand development process, and also lay a solid foundation for the further breakthrough of Chinese fashion brands in the international market.

At the same time, the attention of many overseas official media has also continued to rise to the Chinese fashion power that flourishes in Paris. They recorded the eye-catching exhibits, wonderful moments and highlights of the exhibition through the lens and text, and spread the style of the Chinese fashion exhibition group to all parts of the world.

Multi dimensional empowerment, collision spark new thinking

In the afternoon of September 8, FASHION TALKS by Fashion China started on time, and the forum was hosted by Xiao Tao, the French affairs representative of China National Garment Association. First of all, Jiao Pei, the full-time vice president of the China National Garment Association, made a speech in which he stressed that this "going to sea" trip would become an important milestone in the development of Chinese brands. Sixteen Chinese fashion pioneer brands came to Paris to show the unique face and powerful force of contemporary Chinese fashion in a multi-dimensional way, bringing sincere works with independent style and rich cultural connotation, It will comprehensively demonstrate the diversified charm of Chinese fashion, show the world the great power of excellent Chinese local clothing brands and designers, and jointly discuss the core issue of "how fashion design and products in the context of contemporary Chinese aesthetics can bring new vitality to the European market" in the form of an open forum.

When discussing the question of "how to view the relationship between internationalization strategy and localization development?", Chen Lishan, founder and design director of VAN SUNSUN Shangshan brand, said that a well-known international fashion brand should adopt the strategy of "global thinking, local action". They maintain the consistency of brand image in the world, but are highly localized in specific market operations. This strategy not only helps brands adapt to the local market quickly, but also enhances consumers' sense of identity. Sun Jianhua, Chairman of Shanghai Keyone Clothing Co., Ltd., also emphasized in the forum that internationalization and localization development complement each other, and localization is the foundation of internationalization. Enterprises should have their own philosophy, not just copy it, but be original and cultural, and achieve localization+internationalization=local internationalization. The core competitiveness of an enterprise does not lie in cost or product, but in marketing. Many people in the clothing industry will look at the cost and product details, but the most important thing is how to promote the corporate culture and core values.

Chen Lishan (left), Founder and Design Director of VAN SUNSUN Shangshan Brand, Sun Jianhua (right), Chairman of Shanghai Keyone Clothing Co., Ltd

The discussion at the forum was very enthusiastic. When sharing the topic of "the significance of Chinese traditional culture in brand going to sea", Yang Shuai, president of Tianjin Garment Chamber of Commerce and chairman of Tianjin Come&Go Co., Ltd., expressed his view that the significance of Chinese brand going to sea is to promote cultural exchange and integration, improve brand recognition and uniqueness, At the same time, through the exchange and learning in the process of brand sailing, we can absorb advanced concepts and further enhance the brand culture.

Zackky, the founder and CEO of Balcony Paris, answered the question of the audience about "how to view the role of marketing in brand going abroad": marketing is very important. Balcony Paris has a marketing team composed of 100% French people to do localized marketing. Because of the differences between Chinese and Western language systems, it is difficult to spread many excellent ideas, values and aesthetics in Chinese culture in the international fashion context. To bring the broad and profound cultural essence of Chinese culture to the world, how to break through the gap of language system expression differences is a big problem. The purpose of setting up a buyer's shop in Paris is to make an attempt to help Chinese brands better go global.

After this forum where ideas collide and inspiration blend, the power of Chinese fashion has not stopped.

From September 11 to 12, CHIC SHOWROOM PARIS will show up in BALCONY PARIS with LANCY, SHANGSHAN SUNSUN, CHICHY, TRUI BERRA, VERMO, DAO XU, COME&GO, YVONNE CHOI. At that time, good products full of oriental aesthetics will be introduced into the local consumption circle through rich and immersive offline experience activities, aesthetic marketing and other contents.

The oriental style reflects Paris, and the stars shine on Seine. 2024 CHIC Paris at Who's Next. will continue to shine in the next two days, looking forward to more surprises and highlights in the Chinese fashion exhibition group, and stride forward to the world and the future with distinctive Chinese style and Chinese style.