Three Secrets Of Successful Brand Innovation Of Women's Shoes

Innovation is undoubtedly one of the ways to create wealth for enterprises. footwear industry The company is moving towards success under innovation, and has achieved amazing results. As a brand of women's shoes, it is necessary to design teams and develop independently according to the psychological needs of different women. Combined with the company's mode, it is characterized by multi products, multicolor and low price, and based on the concept of good faith as an international name and discount platform. Of course, there are secrets, so what is the secret of successful innovation of these women's shoes?

　　 Brand of women's shoes The secret of successful innovation

Abandon intermediate channels and end point to point:

Good quality and low price is a magic weapon for a discount store. "Wumart" needs to have a big brand to undertake, and the "cheap" relies on the purchase of its own specialized buyers from the discount shop directly to the manufacturer, so that the agent can be saved, and the cost will be saved, and the goal of reducing the cost will be achieved, so that the price of the product will not be high.

The secret of successful brand innovation of women's shoes two

The season is not out of date.

As we all know, the necessities of life are generally subject to Fashion trend The impact is relatively large, especially for shoes and women's shoes, which are more seasonality. The new products that just appear on the market generally do not support the change of the season, so that many businesses have to play the advertisement of "season sale". In fact, China has a vast territory and a large gap between the north and the south. The products that are selling well in the South can only be sold in the north after a few months. We can make use of this special market difference to purchase those monastery vendors who have already hoarded stock and sell them to the hot selling temple, so that those so-called "over season" products can still become popular products.

The secret of successful brand innovation of women's shoes three

Independent research and development every day New products Constantly:

The discount stores we see in the market are usually dealing with the inventory of the major brands. If the enterprise owns its own design team, it can independently develop the exclusive shoes, so that the combination of the traditional purchasing mode and the new mode of independent research and development can ensure the sufficient supply of goods and provide consumers with a unique fashionable fashion product.

Of course, the secret of successful women's shoe brand innovation depends not only on these, but also on the team's spirit of continuous progress. Although the discount market in China is still in its infancy, the success model of some women's shoes discount stores has led us to open a new page. We believe that these successful brands can not only cover the whole country, but also go abroad to become the fashion leader in the near future.