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2015 The Most Creative Award Of China Clothing Award: Hua Ke Lei Du Mu.

2015/4/6 15:58:00 81

2015 The Most Creative Award Of China Fashion AwardsThe Brand Strategy.

With the successful launch of stylum, drunken and other stylized brands, Shu Lang, GOGIRL, and other different brands of clothing have formed a multi brand development pattern.

The awarding ceremony of the twelfth China clothing awards, sponsored by the China clothing association, was blossomed in Beijing at a theme festival called "this moment". It lasted for more than three months.

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Standing out from thousands of competing brands, he won the most creative award of the year. The most beautiful moment is printed at the highest peak of the 2015 China clothing awards.

With the best creative style, he succeeded in breaking through, and finally won the most creative award of the year, becoming the new weathervane of the industry style women's clothing brand.

The Creative Award is an affirmation of the achievements of Shu Long's multi brand operation mode in winning a broader market, and is also an endorsement of the concept of free and comfortable life advocated by the company. It is also the best reward for this creative and dynamic fashion group.

After fifteen years of development, Shu Lang now has many brands of women's clothing, and this year even set foot in the field of men's wear. For this frequent and big action, the industry people are both surprised and admirable. Wu Jianmin's chairman summed up in one sentence: every time it comes to success.

"A good one.

brand

It is a cultural accumulation that can stand the test of time. It is necessary to adjust measures to local conditions and adapt to the circumstances, make timely strategic adjustments, and insist on the analysis of specific values and consumption levels in a specific historical period.

Wu Jianmin said that Shu Lang is following the trend of consumption upgrading and consumption diversification in the clothing consumption market, and the result of brand innovation is to grasp opportunities.

In the early days of the company's establishment,

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The elegant beauty vine and little Shu Zhuang GOGIRL have been introduced. As the classics of similar products, they have become the fashion stage. The two brands are like Shu Lang separated from him, and he works with Shu Lang to create a parallel product world with its own core value and distinctive status.

In 2011, with the unremitting pursuit of the new realm and the spirit of experimentation, Shu Lang also founded four brands: masterpieces, drunken, childram and GOGIRL KIDS children's clothing.

The launch of every new brand is a new challenge for Shu Lang. It is also a gorgeous blooming: the new brand has shown a refreshing charm for the fashion industry in pursuit of exquisite skills, detail and high quality.


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