Transformation Of Shopping Malls To Promote The Development Of Independent Brands

Li Wei remembers very clearly that before he mentioned "moving batch", he would immediately think of the "dove cage" - the design of a booth of five square meters, so that the whole world was crowded.

Now, Wan Rong Tian has signed an agreement with the Korean professional institutions, introducing the South Korean management team to carry out a "surgical" pformation of its internal structure, replacing the traditional "dove cage" into an open large area independent shop. Korean designers and pre management personnel have been stationed, bringing more than 30 Korean brand entry agreements led by designers.

For pformation and upgrading, Wanrong heaven and the world will be the traditional "dynamic batch" format has been retreated, originally can accommodate nearly 400 businesses to the more than 30 Korean brands.

Li Zaishun, chairman of Beijing Wanrong Tiandi Business Management Co., Ltd., said that enterprises began to resume work in September last year. At present, half of the venues have been settled in 18 Korean brands. The rest of the place will complete the work of repaying within the year to allow new brands to enter.

More than 30 households occupying nearly 400 businesses, the volume of individual business area can be seen.

Wanrong world will also introduce brands of Italy, France and other countries according to the negotiation situation. According to the principle of one to two famous brands on each floor, it will build itself into a brand clothing city.

Compared with the imported brands, Wanrong heaven and earth also has partial reservations to domestic independent brand operators.

At present, there are about 200 independent brand merchants in Wanrong world, accounting for 10%.

"This part of merchants has their own brands, designers, factories, logistics channels, suppliers, enterprises belonging to the nature of business, we are arranged in three to five floors, these businesses have large area, brand quality is guaranteed."

Li Zaishun said that with the overall planning of Beijing's "fashion capital" and "design creative capital", Wan Rong Tian will integrate a group of fashion designers to join.

It has been revealed that Wanfang Tiandi has established cooperation with designers Union, Beijing Institute Of Fashion Technology and many other institutions.

On the one hand, through the design exhibition, salon and other activities, we organize designers to communicate with merchants and provide design services; on the other hand, we open up "designer studios" to provide venues, configure shopping guides, and display products of designers.

According to the latest two phase pformation plan, Wan Rong Tian will set up an original design area on the first floor, providing free new product exhibition and exchange places for merchants.

The two floors of the underground will set up exhibition area and T type walking show platform, and cooperate with the institutes, associations, model companies, clothing brand enterprises and other units to become the clothing display and display.

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In the context of easing the role of non capital, we hope that "

Where should the remaining merchants go?

In this regard, Wan Rong world and other markets are also brewing relevant measures.

Li Zaishun revealed that Wanrong world will support self-employed individuals to create their own brands with "conditional access, rent concessions and financial support".

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At present, 40 self-employed individuals are interested in setting up clothing companies. Wanrong Tian will introduce a series of supporting measures in accordance with relevant government policies: first, establish a service platform with financial institutions in Xicheng District to provide basic financial services such as fund clearing and remittances for merchants; two, assist enterprises in obtaining relevant policy support from the government departments, and establish a mechanism for financial assistance, and solve the problem of insufficient funds for business development through secured financing, direct financing and the introduction of investment funds.

"Wan Rong Tian Di" plans to use 2 to 3 years to upgrade and eliminate traditional formats to form a fashion design and creative center with design, creativity, independent brands, e-commerce, logistics and distribution. It is estimated that the total investment will reach 200 million yuan.

Li Zaishun said.

Chen Jie, owner of the independent brand "cloth card", recalls that in 1999, he became a real "dove cage" merchant.

Chen Jie, who was optimistic about the sweater market, rented 5 square meters of paved pavements in Wanrong heaven and opened a spouses shop and started selling wholesale and early hours.

This state is also a true portrayal of many "dynamic batches".

In 2004, Chen Jie, who worked hard to save the first pot of gold, wanted to expand the scale of operation. He consulted several places but found that the red line with his own brand became an insurmountable threshold.